Remote | Influencer Marketing Manager — $50–$90/hour

We are sharing a specialised part-time consulting opportunity for experienced influencer and creator marketing professionals with hands-on expertise in creator discovery, partnership selection, campaign execution, paid amplification, usage rights, disclosure requirements, and performance measurement.

This role focuses on designing and evaluating realistic creator and influencer marketing environments that reflect the tools, data, workflows, and decisions encountered in professional marketing organisations. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong influencer marketing judgement from plausible but ineffective approaches.

Key Responsibilities

Creator & Influencer Scenario Design

• Develop realistic tasks based on creator or influencer programmes you have personally managed
• Define the underlying marketing issue and the decision a strong practitioner should reach
• Create scenarios involving incomplete, conflicting, or messy campaign information
• Ensure tasks require genuine professional judgement rather than simple information retrieval
• Design challenges that reflect real-world creator marketing workflows

Creator Discovery & Evaluation

• Develop and evaluate scenarios involving creator identification and selection
• Assess creator fit based on audience, content, brand alignment, performance, and campaign objectives
• Review creator profiles and supporting performance information
• Identify weak selection criteria or poorly matched partnerships
• Evaluate recommendations for practical campaign suitability

Influencer Programme Strategy

• Review influencer programme decisions across different campaign objectives
• Assess creator mix, investment priorities, programme structure, and execution approaches
• Evaluate trade-offs between alternative creator strategies
• Identify unsupported assumptions or ineffective programme decisions
• Apply hands-on judgement grounded in real-world influencer marketing experience

Creator Partnerships & Negotiation

• Develop scenarios involving creator outreach, selection, and partnership decisions
• Assess commercial considerations and campaign requirements
• Review proposed partnership structures and creator expectations
• Identify issues affecting campaign feasibility or value
• Evaluate decisions using practical experience negotiating directly with creators

Seeding & Campaign Execution

• Evaluate product-seeding and creator campaign workflows
• Review creator selection, outreach, fulfilment, content delivery, and follow-through
• Assess whether campaign execution appropriately supports stated objectives
• Identify operational gaps, missed dependencies, or weak prioritisation
• Review recommendations for improving campaign effectiveness

Usage Rights & Paid Amplification

• Evaluate scenarios involving creator content usage rights
• Review decisions related to paid amplification through creator handles
• Assess whether proposed approaches appropriately account for campaign requirements and permissions
• Identify gaps or risks in usage-rights decisions
• Evaluate creator content strategies across organic and paid applications

Disclosure & Compliance

• Review influencer marketing scenarios involving disclosure requirements
• Assess whether creator content and campaign execution follow applicable project guidelines
• Identify missing or inadequate disclosure considerations
• Evaluate whether proposed recommendations appropriately address compliance requirements
• Apply practical judgement to disclosure-related campaign decisions

Performance & Share-of-Voice Analysis

• Review creator programme performance and supporting data
• Assess individual creator and broader campaign contributions
• Evaluate share-of-voice impact where relevant
• Identify misleading interpretations or unsupported performance conclusions
• Review recommendations for future creator investment and optimisation

Marketing Systems & Workflows

• Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
• Specify the documents, dashboards, personas, and tool states required for authentic creator marketing scenarios
• Reconcile information across multiple platforms and data sources
• Evaluate multi-step creator and campaign workflows
• Identify missed signals, inconsistencies, or execution failures

Reference Answers & Evaluation Criteria

• Write or review reference solutions for creator and influencer marketing scenarios
• Define clear criteria separating strong professional responses from plausible but incorrect ones
• Establish standards for creator selection, prioritisation, execution, measurement, and judgement
• Explain why particular decisions are stronger or weaker
• Ensure evaluation criteria reflect realistic influencer marketing practice

Quality Review & Evaluation

• Review completed scenarios and evaluate proposed creator marketing decisions
• Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
• Evaluate work spanning multiple marketing tools and information sources
• Identify missed issues, incorrect interpretations, or weak recommendations
• Provide clear written reasoning supporting evaluation decisions

Ideal Profile

• Hands-on professional experience running creator or influencer marketing programmes
• Experience personally selecting, negotiating with, and measuring creators
• Strong understanding of creator discovery, campaign strategy, seeding, partnership management, and performance measurement
• Comfortable working with creator marketing platforms
• Experience with paid amplification through creator handles
• Strong working knowledge of disclosure requirements relevant to creator and influencer campaigns
• Ability to evaluate creator and campaign performance using quantitative and qualitative information
• Clear written reasoning and ability to explain why a marketing decision is effective or ineffective
• Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Comfortable working independently with structured evaluation frameworks and project guidelines

Engagement Details

• Part-time independent contractor engagement
• Fully remote
• Flexible scheduling based on project requirements
• Compensation: $50–$90/hour
• Work focuses on influencer marketing, creator partnerships, campaign execution, scenario design, and expert evaluation
• Applicants complete a short multiple-choice knowledge assessment specific to creator and influencer marketing before review
• Projects may be extended, shortened, or concluded based on project needs and performance
• Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party
• H1-B and STEM OPT support is unavailable for this engagement

About the Platform

This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams.

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