Remote | Senior Brand & Campaign Strategy Consultant — $75–$145/hour

We are sharing a specialised part-time consulting opportunity for experienced marketing professionals skilled in brand strategy, campaign development, creative briefs, messaging frameworks, advertising concepts, and structured evaluation of professional marketing work.

This role supports current and upcoming remote consulting opportunities focused on evaluating real-world marketing deliverables and defining clear standards for high-quality strategic and creative execution. Selected professionals will develop task-specific assessment criteria, review AI-generated and human-created marketing work, score completed outputs, and provide rigorous written feedback grounded in professional marketing and advertising practice.

Key Responsibilities

Marketing Deliverable Evaluation

• Review creative briefs, campaign concepts, strategy decks, brand-positioning frameworks, messaging systems, advertising copy, scripts, and integrated campaign plans
• Assess work for strategic clarity, audience relevance, originality, consistency, and alignment with business objectives
• Evaluate whether creative ideas respond effectively to the brief and communicate a clear brand proposition
• Identify weak assumptions, unclear messaging, execution gaps, and opportunities for improvement

Evaluation Criteria & Rubric Development

• Design precise, task-specific grading criteria for professional marketing deliverables
• Define measurable standards covering strategic thinking, creative quality, audience insight, brand alignment, and presentation
• Ensure assessment criteria reflect realistic expectations from senior marketing and agency reviews
• Refine evaluation frameworks based on structured feedback and calibration outcomes

Brand Positioning & Campaign Review

• Evaluate brand positioning, value propositions, messaging hierarchies, and communication frameworks
• Review campaign concepts across digital, social, video, print, experiential, and integrated channels
• Assess whether ideas are distinctive, commercially relevant, and suitable for the intended audience
• Evaluate how effectively campaign materials connect creative execution with strategic and business goals

Scoring & Written Justification

• Score AI-generated and human-created marketing samples against structured evaluation criteria
• Provide detailed written explanations supporting each assessment decision
• Apply consistent, evidence-based judgment across different industries, audiences, and campaign formats
• Incorporate feedback from senior reviewers and adjust evaluation approaches efficiently

Ideal Profile

Strong candidates may have:

• At least 5 years of professional experience in marketing, advertising, brand strategy, or creative development
• Experience as a creative director, account lead, brand strategist, marketing lead, or senior agency professional
• Background at a respected creative agency, consumer brand, technology company, or comparable environment
• Strong command of creative briefs, campaign development, brand positioning, messaging, and client-ready presentations
• Ability to judge creative work against both a strategic brief and a commercial objective
• Exceptional written communication and the ability to explain marketing judgments clearly
• Strong attention to detail and comfort having evaluation decisions reviewed and calibrated

Educational Background

• A degree in marketing, advertising, communications, business, branding, media, or a related field is helpful
• Professional agency, consultancy, or in-house brand marketing experience is highly relevant
• Equivalent hands-on experience leading campaigns, developing brand strategy, or reviewing creative work may also be considered
• Advanced training in strategic planning, copywriting, creative direction, or consumer behaviour may be valuable

Nice to Have

• Experience developing or reviewing integrated campaigns across multiple channels
• Background in brand strategy, creative direction, account leadership, or advertising planning
• Experience preparing client presentations, campaign decks, messaging frameworks, or creative briefs
• Familiarity with consumer insight, audience research, and brand-positioning methodologies
• Experience leading creative reviews, mentoring teams, or presenting recommendations to senior stakeholders
• Previous involvement in AI evaluation, structured review, benchmarking, or quality-assurance projects
• Experience developing marketing standards, review frameworks, or internal creative guidelines

Why This Opportunity

• Apply senior-level marketing judgment to structured remote evaluation work
• Define what strong brand strategy and campaign execution should look like
• Review a broad range of professional marketing and advertising deliverables
• Use your experience to improve consistency, quality, and rigor across marketing evaluation workflows
• Participate in flexible assignments with competitive hourly compensation

Contract Details

• Independent contractor role
• Fully remote with flexible scheduling
• Part-time workload depending on project availability and scope
• Competitive rates between $75–$145 per hour depending on experience, seniority, and project requirements
• Weekly payments via Stripe or Wise
• The selection process may include a resume review, brief assessment, or request for additional professional information
• Specialist media-planning or performance-measurement experience is not required
• Projects may be extended, shortened, or adjusted depending on scope and performance
• Work will not involve access to confidential or proprietary information from any employer, client, or institution

About the Platform

This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams.

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