Assistant Communication Manager

Job Summary:

The incumbent is responsible for the development and execution of marketing communication and advertising programs of Prada Group to promote corporate image and drive business results.

Responsibilities:

• Maximize media coverage for prints, digital and social media
• Implement and manage promotion event campaigns to maximize business potential;
• Prepare all public statements, press release, interview replies on behalf of the Company;
• Develop and maintain close contact with all media to maximize editorial coverage, co-ordinate every aspect of PR events and advertising campaigns;
• Develop relationships with celebrities, media and external parties
• Prepare local Communications department budget and monitor expenses.
• Conduct market research on newly developed areas for advertising and communications planning;
• Present new collections to editors in press to enhance exposure in the right media; oversee the arrangement of photo-shoots, sample delivery and administrative aspects of the press sample;
• Co-ordinate and follow-up for fashion shows

Requirements:

• With at least 5 year of experience in PR and communications field
• Good command of written and spoken English
• Has a passion for fashion and style, able to multi-task and respect deadlines