Digital Media Buyer

About the Role:

Our Client is looking for a highly skilled and analytical Digital Media Buyer with experience in managing and optimizing digital advertising campaigns, particularly in the forex, casino, or gaming industries.

The ideal candidate will be responsible for developing, executing, and optimizing media buying strategies across various digital platforms. You will work closely with the design, devs and SEO teams to maximize performance and drive business growth through targeted digital campaigns.

Responsibilities:

• Develop, execute, and optimize digital media buying strategies across platforms such as Google Ads, Facebook, Instagram, YouTube, and programmatic networks.
• Manage and analyse pay-per-click (PPC), display, and social media advertising campaigns, ensuring optimal performance.
• Collaborate with designers and SEO teams to produce visually appealing and SEO-friendly ads that align with the brand.
• Continuously monitor and adjust campaigns in real-time based on performance metrics such as CTR, CPC, CPA, and ROI.
• Conduct A/B testing to optimize creative content, audience segmentation, and bid strategies.
• Analyse audience data, consumer behaviour, and digital trends to inform media buying decisions.
• Prepare comprehensive performance reports and provide actionable insights to improve future digital media strategies.
• Stay updated with the latest industry trends and digital marketing technologies to explore new advertising opportunities.

Requirements:

• Bachelors degree in Marketing, Digital Advertising, Communications, or a related field (not a must).
• 1-4 years of experience in digital media buying, preferably in the forex, casino, or gaming industries.
• Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, DV360, and other programmatic platforms).
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and similar platforms.
• Demonstrated experience in optimizing campaigns for CPC, CPA, and ROI.
• Excellent communication, negotiation, and project management skills.
• Ability to work in a fast-paced environment, managing multiple campaigns simultaneously.

Preferred:

• Experience with programmatic advertising and real-time bidding (RTB).
• Knowledge of SEO and its application in digital advertising strategies.

What Our Client Offers:

• Competitive salary with performance-based bonuses.
• A dynamic and collaborative work environment with opportunities for career advancement.
• Access to the latest tools and technologies in digital marketing.