Email Marketing Specialist

About the Role:

Our Client is looking for a creative and data-driven Email Marketing Specialist to manage and execute impactful email marketing strategies. The role focuses on driving customer engagement, lead conversion, and optimizing performance through strategic email campaigns. You will work closely with the design, devs and SEO teams to ensure brand consistency and improve customer experience across all communications.

Responsibilities:

• Develop and implement comprehensive email marketing campaigns, including promotional, lifecycle, and campaigns.
• Collaborate with various teams to produce optimized emails that align with brand aesthetics and resonate with target audiences.
• Write clear, engaging copy for email marketing, ensuring high deliverability and responsiveness.
• Monitor, analyse, and report on email campaign performance (e.g., open rates, click-through rates, conversions).
• Perform segmentation and A/B testing to improve user engagement and conversion metrics.
• Coordinate with SEO experts to integrate SEO-friendly content into email marketing, driving both engagement and organic traffic.
• Manage email lists, ensuring proper segmentation and compliance with GDPR and CAN-SPAM regulations.
• Stay informed about industry trends, innovations, and email marketing best practices.

Requirements:

• Bachelors degree in Marketing, Digital Communications, or a related field (not a must).
• 1-4 years of hands-on experience in email marketing, including campaign development and execution.
• Strong copywriting skills with an eye for detail and user engagement.
• Proficiency in email marketing tools (e.g., Mailchimp, ActiveCampaign, HubSpot) and automation software.
• Basic knowledge of HTML and design skills for creating and editing email templates.
• Solid understanding of SEO principles and their application in email marketing.
• Excellent project management skills, capable of handling multiple projects simultaneously.

• Familiarity with analytics tools like Google Analytics, and experience in reporting on email marketing KPIs.

What Our Client Offers:

• Competitive salary and benefits.
• Professional development and training opportunities.
• Collaborative work environment with a focus on innovation.