Growth & Community Activation Manager

Growth & Community Activation Manager

About the Role

Location: Lagos, Nigeria (Hybrid) Travel: (Up to 50%)

Krowdshield is redefining community safety through real-time incident reporting, predictive intelligence, and AI-powered insights. As we prepare to launch our MVP beta across gated communities and campuses, we're looking for a Growth & Community Activation Manager to own early-stage growth and engagement end to end.

This role blends growth marketing, online community building, email communications, and on-the-ground activation. You'll be responsible for building awareness, trust, and sustained engagement — both digitally and in person — city by city.

You'll design and execute grassroots growth strategies, grow and manage email-based communities, run field activations, manage ambassadors, and ensure all communications are executed responsibly and in compliance with marketing regulations. This is a hands-on, entrepreneurial role for someone who thrives in early-stage environments.

This is a contract-to-hire role (initial 3-month contract) with potential to convert to full-time based on performance.

Key Responsibilities:

Growth Strategy & Campaign Execution

• Translate MVP launch and beta growth strategy into weekly execution plans, calendars, and campaign checklists.

• Own organic and grassroots growth efforts across digital and in-person channels.

• Refine and maintain consistent brand messaging across email, social, community platforms, and field activations.

• Plan and execute a 30-day launch countdown campaign across online and offline channels.

Online Community Building & Email Marketing

• Build and grow Krowdshield's online community through email communications, social platforms, and invite-only groups.

• Own the end-to-end email marketing lifecycle, including:

-Managing subscriber lists and segments

-Creating and sending campaign and community emails (beta invites, updates, event announcements)

-Coordinating newsletters, launch updates, and ambassador communications

• Maintain accurate and organized email lists, ensuring:

-Proper opt-in and consent management

-Clear unsubscribe mechanisms

-Adherence to applicable marketing and communication regulations (e.g., CAN-SPAM and related standards)

• Monitor email engagement metrics (open rates, click-throughs, replies) and optimize messaging accordingly.

Community & Campus Activation (In-Person)

• Lead Krowdshield activations within gated communities, estates, and university campuses.

• Build trusted relationships with residents, student leaders, school administrators, and community security stakeholders.

• Host and facilitate:

-Community info sessions

-Product demos

-Small in-person and virtual events

• Act as the face of Krowdshield during field activations, clearly and confidently communicating the value of the platform.

• Collect real-time feedback from community members to inform product and rollout improvements.

Ambassador & Advocacy Program

• Recruit, onboard, and manage early ambassadors and community advocates.

• Identify and nurture power users who can drive organic growth within their communities.

• Develop ambassador toolkits, talking points, and content to support local outreach.

• Highlight ambassadors through email, social content, and community communications.

Social Media & Content (Organic)

• Own Krowdshield's organic social media presence (Instagram, Facebook, LinkedIn).

• Plan, create, and schedule content (minimum 2–3 posts/week), including:

-Community stories

-Field activations

-Ambassador highlights

-Educational product content

• Monitor channels daily and engage with comments, DMs, and user-generated content.

• Track performance metrics to inform content and engagement strategy.

Field Marketing & Grassroots Activation

• Organize and execute Krowdshield's presence at local events, farmers markets, school gatherings, and partner locations.

• Coordinate distribution of flyers, posters, and promotional materials.

• Support vendor coordination for signage, branded materials, and event logistics.

• Tailor engagement strategies to different community types and local contexts.

Communication, Feedback & Reporting

• Manage two-way communication with users via email, social platforms, WhatsApp groups, and in-person interactions.

Track and report weekly on KPIs including:

-Email list growth and engagement

-Beta signups and activations

-Event participation

-Ambassador-driven referrals

• Share qualitative insights and feedback with product, field strategy, and leadership teams.

Qualifications

• 2–5 years of experience in growth marketing, community management, email marketing, field marketing, or grassroots engagement.

• Hands-on experience building and managing email-based communities and subscriber lists.

• Working knowledge of email marketing best practices and compliance requirements.
• Strong written, verbal, and interpersonal communication skills.

• Comfortable explaining technology in simple, relatable terms.

• Experience using tools such as MailerLite, HubSpot, or similar platforms is a plus.

• Familiarity with Canva, CapCut, or basic content creation tools.

• Highly organized, self-directed, and comfortable managing multiple priorities.

• Energetic, outgoing, and confident representing a brand in the field.

Ideal Profile

• A builder at heart who enjoys creating momentum from the ground up.

• Equally comfortable growing online communities and showing up in person.

• Thoughtful about trust, consent, and responsible communication.

• Scrappy, creative, and resourceful with limited budgets.

• Excited to collaborate across product, operations, and leadership.

Reporting Structure

Reports to: CEO or Field Strategy & Insights Director

Collaborates closely with: Product Marketing Lead, Customer Success Team, City Activation Managers, and Founding Team

Logistics & Compensation

Contract Duration: 3 months (with potential full-time conversion)

Location: Remote-flexible for planning; in-person field activations required

Travel: Required for activations (expenses covered)

Compensation: Competitive contract rate (discussed during interview)

Why Join Krowdshield

At Krowdshield, you'll help build safer, smarter communities by blending technology with human connection. This role offers real ownership, real-world impact, and the opportunity to shape how Krowdshield grows — online and on the ground.