Senior Content Writer

Job Title: Senior Content Writer

Department: Marketing

Location: Viman Nagar, Pune (On-Site)

Be part of the AcquireX team that unleashes the power of leading-edge technologies to help improve e-commerce processes in the hardware world.

Job Summary:

We are seeking a highly creative and skilled Senior Content Writer to join our marketing team and support a leading client in the e-commerce hardware industry. The ideal candidate will have a strong understanding of digital marketing, a passion for crafting compelling narratives, and the ability to adapt their writing style to various platforms and audiences. You will be responsible for developing high-quality, engaging content that drives brand awareness, customer engagement, and sales.

Key Responsibilities:

• Content Strategy & Planning:
• Collaborate with the marketing team to develop and execute content strategies aligned with client business objectives.
• Conduct thorough keyword research and competitive analysis to identify content opportunities.
• Create content calendars and editorial plans to ensure consistent and timely content delivery.
• Content Creation:
• Develop high-quality, engaging, and informative content across various channels, including:
• Website content: Product descriptions, blog posts, landing pages, FAQs, case studies, etc.
• Social media content: Captions, posts, stories, video scripts, etc.
• Email marketing campaigns: Subject lines, email copy, newsletters, etc.
• Paid advertising copy: Ad copy for search, social, and display campaigns.
• Conduct thorough research and interviews to gather information and ensure content accuracy.
• Write clear, concise, and persuasive copy that resonates with the target audience.
• Optimize content for search engines (SEO) and user experience (UX).
• Content Performance Analysis:
• Track and analyze key metrics (e.g., website traffic, engagement, conversion rates) to measure content performance.
• Identify areas for improvement and make data-driven recommendations to optimize content strategies.
• Collaboration:
• Work closely with the marketing, sales, and design teams to ensure seamless content integration across all channels.
• Build and maintain strong relationships with clients and stakeholders.
• Stay Updated:
• Keep abreast of the latest industry trends, best practices, and technologies in content marketing.

Qualifications:

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 5+ years of professional experience in content writing, preferably in the e-commerce or technology industry.
• Proven ability to create high-quality, engaging, and persuasive content across various platforms.
• Strong understanding of SEO principles and best practices.
• Excellent research, writing, editing, and proofreading skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills.
• Portfolio of work demonstrating strong writing and creative skills.

Bonus Skills:

• Experience with content management systems (CMS) like WordPress.
• Experience with content performance analysis tools (e.g., Google Analytics).
• Knowledge of graphic design principles and tools.
• Experience with video script writing and production.