Marketing Analyst

Company Overview:

Our Client is a leading Malaysian bakery manufacturer specializing in premium cakes, pastries, breads, and frozen bakery products for the retail, food service, and hospitality industries. Established in 2007, the company is recognized for its innovative bakery solutions, strong quality standards, and expanding presence in both local and regional markets.

Key Responsibilities

• Marketing Coordination & Campaign Support
  Support daily marketing activities, promotions, and campaign coordination.
• Coordinate with external designers, printing vendors, social media agencies, and thirdparty service providers.
• Follow up on marketing materials, artwork progress, and campaign timelines with external parties.
• Assist in coordinating exhibitions, events, promotions, and marketing activities.
• Ensure marketing activities are executed according to planned timelines.

Social Media & Content Coordination

• Coordinate social media posting schedules and marketing content updates.
• Work closely with external designers or agencies for artwork, videos, and promotional materials.
• Assist in preparing simple captions, product information, and promotional content.
• Monitor basic social media performance and customer engagement.
• Support brand visibility and online marketing initiatives.

Market Research & Reporting

• Conduct basic market research and competitor monitoring.
• Gather customer feedback and market information to support business decisions.
• Prepare simple marketing reports, campaign updates, and market findings.
• Track marketing activities and maintain proper marketing records.
• Support Management with basic marketing analysis and updates.
  

Internal Coordination & Administrative Support

• Coordinate with internal departments (i.e. Sales, Business Development, and Production) regarding marketing activities.
• Support preparation of marketing documents, quotations, and promotional information where required.
• Maintain proper filing and documentation for marketing activities.
• Support ad-hoc assignments related to marketing and business support.

Qualifications & Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Mass Communication, or related fields.
• Minimum 1–2 years of working experience in marketing coordination, marketing support, or related fields.
• Good communication and coordination skills.
• Basic understanding of social media platforms and marketing activities.
• Able to coordinate with external vendors and third-party service providers.
• Proficient in Microsoft Office applications including Excel, Word, and PowerPoint.
• Basic reporting and organisational skills.