Senior Digital Marketer

Job Responsibilities:

• Develop and execute comprehensive SEO strategies to improve search rankings, increase organic traffic, strengthen online visibility, and internal linking to enhance search engine performance for different accounts based on global markets.
• Plan, manage, and create engaging content (blogs, articles, and social media posts) for platforms like Website, Instagram, TikTok, and XHS to attract and engage target audiences.
• Plan, manage, and optimize paid advertising campaigns on platforms like Google Ads and Meta Ads Manager, including running ads, testing creatives and audiences, managing budgets, and tracking performance metrics such as click-through rates, conversions, and ROI.
• Monitor, analyze, and report marketing performance data by tracking website traffic, user behavior, and campaign results using tools like Google Analytics, providing insights and recommendations to improve marketing strategies and overall campaign performance.

Job Requirements:

• 2 to 3 years of proven experiences in Digital Marketing, SEO and SEM / Performance marketing or related fields.
• Experienced in managing international SEO campaigns with expertise in geo-targeted keyword research to optimize visibility across diverse markets.
• Familiarity with AI-driven tools for SEO, content creation, and marketing optimization (Ex: Clearscope or Frase).
• Stay updated with the latest digital marketing trends, SEO developments, and industry news to keep strategies current and effective.
• Strong creative thinking and problem-solving skills, providing ideas and insights, with the ability to work both independently and collaboratively in a team environment.
• Hands-on experience with digital marketing and SEO tools such as Google Ads, Google Search Console, and Google Analytics.
• Familiarity with SEO analysis tools including Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms.
• Experience managing paid advertising campaigns on platforms such as Google Ads and Meta Ads.