Salesforce Marketing Cloud Specialist

Job Responsibilities:

• Develop and manage campaigns using Email Studio, Journey Builder, Automation Studio, and Mobile Studio. 
• Implement A/B testing, personalization, and dynamic content strategies.
• Integrate Marketing Cloud with Salesforce CRM and third-party platforms.
• Collaborate with stakeholders to gather campaign requirements and deliver optimal marketing solutions.
• Monitor and optimize campaign performance using analytics and reporting tools.
• Leverage Einstein features (Send Time Optimization, Engagement Scoring, etc.) to enhance campaign efficiency.

Job Requirements:

• Proven experience in Salesforce Marketing Cloud tools and modules.
• Strong knowledge of AMPscript, HTML/CSS for email development.
• Understanding of customer segmentation, data extensions, and contact management.
• Experience with Journey Builder and marketing automation best practices.
• Familiarity with GDPR and email deliverability best practices.
• Possessed 4-5 years of relevant experiences.