Product Marketing Manager - £55K

To lead the Product Marketing function, delivering customer research and go-to-market strategies across the client's product portfolio.

 

PRINCPAL DUTIES AND RESPONSIBILITIES

The role holder will be responsible for:

Understanding the market

•         Research markets, gain an understanding of sources of industry and market data

•         Seek out industry reports, articles and attend relevant events

 

Understanding customer needs

•         Clearly articulate customer problems in our markets (by industry) and how our products solve them

•         Speak regularly with customers, conduct win/loss analysis, run surveys, review analytics, and continuously validate this understanding

 

Competitor analysis

•         Understand the competitive landscape and clearly articulate our USPs and those of competitors

•         Track and analyse competitive pricing and feature gaps

 

Go to market and commercial planning

•         Guide the quarterly Sales & marketing plan through identification of target sectors/ industries and market problems/ use cases for each territory

•         Coordinate Marketing and Sales campaigns, Sales training, and Product Marketing activity to support revenue generation

•         Ensure alignment of go-to-market roadmaps to the Product Business Plan

 

Pricing

•         Set product pricing, based on thorough market analysis, and develop pricing strategy for each product

 

Product Positioning

•         Provide product specification and pricing guides to support go-to-market activities

•         Arrange and support sufficient training for Sales teams

•         Liaise with marketing to ensure effective communication of problem, solution, features and benefits to customers

•         Support Product Owners in producing clear positioning statements and demos

•         Ensure Sales knowledge bases remain up to date and well curated, including the Use Case Dashboard

 

Line manage Product Owner and Product Analyst

•         Coach and develop your team, ensuring clear objectives aligned to business objectives and focused development plans to support succession planning

•         Act as a support/ escalation point in dialogue between Product, Marketing and Sales

•         Support Product Owners in producing clear positioning statements and demos

 

SKILLS/EXPERIENCE:

The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:

Essential

•         Experience in customer research, pricing, and product marketing

•         Good interpersonal skills and experience of interacting with internal and external customers

•         Proven experience working with cross-disciplinary teams

•         Commercial acumen

•         The ability to understand complex technical concepts and present them simply

•         Experience working in a Product function

•         Strong line management experience

•         Developing, delivering, and supporting business processes

 

Desirable

•         Exposure to SMS and telecoms

•         Background in SaaS