Job Title: SEO Lead

Company: Toovem Philippines OPC

Location: Pasay City, Manila PH

Position Summary

Toovem Philippines OPC is seeking a highly skilled and strategic SEO Lead to drive organic

growth and optimize our digital presence. This role requires expert-level knowledge in SEO,

including technical SEO, link-building strategies, on-page optimization, competitor analysis, and

keyword research. The ideal candidate will collaborate closely with Developers, Designers, and

SEO Content Writers to execute data-driven strategies that align with search engine algorithms

and user behavior. Additionally, this individual will leverage their understanding of UX design,

heatmaps, and conversion rate optimization (CRO) to create seamless customer experiences

that drive engagement and conversions.

Key Responsibilities

1. Advanced SEO Strategy Development

Design and implement comprehensive SEO strategies to improve organic search

rankings, traffic, and conversions.

Develop actionable plans to optimize digital funnels while applying marketing

psychology principles to enhance customer journeys.

Stay updated on algorithm changes and industry trends to maintain competitive

advantage.

2. Competitor & Keyword Analysis

Conduct detailed competitor analysis to identify gaps in content, backlinks, and ranking

opportunities.

Perform extensive keyword research to uncover high-value short-tail and long-tail

keywords relevant to target audiences.

Use insights from analysis to refine content strategies and align with search intent.

3. Technical SEO Optimization

Conduct regular audits to address issues like site speed, crawlability, mobile

responsiveness, and structured data implementation.

Collaborate with Developers to resolve technical issues and integrate best practices into

website architecture.

Ensure seamless navigation and site structure for both users and search engines.

4. Link-Building Strategies

Develop and execute effective link-building campaigns focused on acquiring high-quality

backlinks from authoritative sources.

Utilize outreach, partnerships, guest blogging, and content promotion to enhance

domain authority and visibility.

Monitor backlink profiles to ensure compliance with search engine guidelines while

avoiding penalties.

5. On-Page Optimization

Optimize website elements such as meta tags, headers, URLs, internal links, and content

structure for targeted keywords.

Collaborate with Designers and Content Writers to ensure on-page elements align with

both SEO best practices and user experience goals.

6. UX & Heatmap Integration

Leverage heatmaps to analyze user behavior patterns such as clicks, scrolls, and

engagement hotspots.

Use insights from heatmaps to improve content placement, navigation design, and

mobile optimization.

Work closely with Designers to create intuitive layouts that enhance user experience

while supporting SEO objectives.

7. Conversion Rate Optimization (CRO)

Apply CRO principles by identifying barriers in the conversion funnel using tools like A/B

testing methodologies.

Optimize landing pages for higher engagement rates by integrating UX improvements

based on behavioral insights.

Analyze user behavior data to refine CTAs (calls-to-action) based on psychological

triggers that drive conversions.

Qualifications

Bachelors degree in Marketing, Communications, Psychology, or a related field.

Minimum 5 years of hands-on experience in advanced SEO strategies.

Expert-level knowledge of technical SEO, link-building strategies, on-page optimization,

competitor analysis, and keyword research.

Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics/Search Console.

Strong understanding of UX design principles and heatmap tools like Hotjar or

Contentsquare.

Proven experience in CRO techniques including A/B testing methodologies.

Exceptional analytical skills with the ability to translate complex data into actionable

insights.

Strong collaboration skills for working with Developers, Designers, and Content Writers.

Familiarity with marketing psychology principles for optimizing customer journeys.

Why Join Toovem Philippines OPC?

Innovative Work Environment: Be part of a forward-thinking company that values

creativity in digital marketing strategies.

Collaborative Culture: Partner with talented professionals across multiple disciplines to

drive impactful results.

Professional Growth: Opportunities for continuous learning in advanced SEO techniques

and CRO applications.

Impactful Role: Your expertise will directly influence the companys online visibility and

business growth trajectory.

Application Instructions

If you are ready to lead impactful SEO initiatives at Toovem Philippines OPC while leveraging

your expertise in UX design principles and CRO strategies, please submit your resume along

with a cover letter detailing your achievements in advanced SEO campaigns.

This job description emphasizes Toovems focus on innovation while highlighting the

candidates role in driving strategic growth through advanced SEO techniques combined with

UX design insights! Let me know if further refinements are needed!