Marketing Specialist

Main Purpose:

The marketing specialist is responsible of developing and executing marketing strategies to promote our brand and projects. Work closely with the sales and design teams to create compelling campaigns that attract potential customers and drive sales.

Key responsibilities:

• Assist in developing digital marketing campaigns.
• Create clear marketing content to promote our residential/commercial projects when needed.
• Review the Marketing Content on all online platforms (Facebook, LinkedIn, Instagram, etc.).
• Own, manage and follow up on the planning, execution and production of all marketing tasks and
• activities like (Website, Social Media Campaign, Lead Generation Campaigns).
• Manage BTL- ATL (Prints, brochures, collaterals, outdoors campaigns, digital copies, etc.)
• Analyze, assess and report the digital performance KPIs including but not limited to leads,
• conversions, and social growth.
• Coordinate events including planning and executing events & exhibitions.
• Monitor competition and provide suggestions for improvement.
• Proofread and edit blog posts before publication.
• Maintain accurate and up to date information on company website.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Draft press releases that represent the company to media outlets.
• Identify the latest trends and technologies affecting our industry.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Work closely and follow up with a creative agency to design all marketing collateral, including
• brochures, adverts, and online materials.
• Critically evaluate the costs and benefits of all new ideas and initiatives to ensure that resources
• are appropriately directed and to keep the company ahead of its competitors.
• Coordinate employer branding activities and corporate assets branding (Branded materials,
• street branding, site branding, office branding).
• Develop content that illustrates our life at work.
• Manage the internal employees newsletter (Data collection, compilation of data and editing).
• Manage and enrich our careers page and social media accounts with multimedia, posts and
• employee testimonials (log posts, videos and infographics).
• Prepare reports by collecting, analyzing, and summarizing data and trends.
• Perform any related additional tasks as required.

Job Requirements:

• Bachelors Degree in Business Administration, Marketing, or related field;
• A minimum of 1 year of working experience is required- solid experience with residential properties is preferred
• Digital marketing experience is a plus, including knowledge of social media content management
• Website management experience.
• Expert at planning and creating contents for all marketing digital platforms.
• Ability to devise engaging digital campaigns that can motivate, inform, and engage.
• Solid marketing experience in creative design, digital and social marketing, and working with agencies.
• Excellent command in written and spoken in English.
• Proficiency in MS office Adobe Photoshop (is a plus).
• Strong communication skills and relationship management.
• Deep understanding of the wide variety of marketing channels.