German Speaking Affiliate Manager - Hybrid

Our client is a structured, well established online gaming group with a decades long presence across their core markets. Operating multiple brands in Casino, Live Casino and Sportsbook. They are no seeking to recruit an Affiliate Manager to join their team in Malta.

Overview

The Affiliate Manager owns the growth and quality of the affiliate channel across Switzerland and Turkey (and adjacent markets). You will acquire, activate and scale affiliate partnerships (blogs/SEO, media networks, paid media partners, streamers/influencers), negotiate commercial models (CPA/RevShare/Hybrid), and deliver profitable, compliant acquisition at pace. This is a mid/senior performance-driven role, with room to grow.

Responsibilities

• Source, vet and onboard high potential affiliates; run proactive outreach and close tailored deals (CPA/RevShare/Hybrid CPL to FTD, tiered pricing, minimum performance safeguards).
• Build a healthy pipeline by vertical and market (CH/TR), expanding into emerging sub channels (content sites, odds portals, Telegram/Discord communities, streamers).
• Drive activation plans for new partners (first 90 days playbooks) and re activation plans for dormant ones.
• Administer affiliate platforms (e.g., NetRefer): tracking setup, postbacks/pixels, promo codes, attribution rules, validations, and creative asset libraries.
• Own monthly reconciliations and payments with Finance: verify stats, handle discrepancies, apply clawbacks/traffic quality filters and fraud flags.
• Maintain program terms & conditions and SOPs; raise product/BI requests to improve tracking accuracy and reporting granularity.
• Monitor and optimize core KPIs daily/weekly: Unique Clicks, REGs, FTDs, NGR (primary), plus eCPA/eCPL, retention %, ARPU/LTV, churn, chargebacks and fraud rate.
• Build insightful dashboards and partner scorecards; run cohort and source mix analysis; design and evaluate A/B tests on incentives, landers, creatives and funnels.
• Prepare QBRs with top partners and internal stakeholders; translate insights into clear actions.
• Negotiate win win structures, exclusives and seasonal boosts (sports calendars, casino events) while protecting unit economics and traffic quality.
• Deliver timely communications and creative packages; run joint calendars, promos and content plans tailored to DE/TR audiences.
• Represent the brand(s) at key industry events (SBC, SiGMA, iGB Affiliate) to drive partner acquisition and brand visibility.
• Ensure all affiliate activities adhere to brand guidelines, responsible gaming messaging and market specific restrictions for CH/TR.
• Proactively monitor placements and claims; manage takedowns, blacklists and audit trails.
• Collaborate with Risk/Payments to detect and reduce bonus abuse, fraud and multi accounting.
• Partner closely with Acquisition, Media Buying, CRM/Retention, Product, Compliance/Legal and CS to synchronise offers, comms, funnels and incentives.
• Provide market feedback to Product and Content.

Requirements

• 3–6+ years experience in affiliate management within iGaming (casino/sportsbook); demonstrable success scaling FTDs and NGR profitably.
• Market experience in Switzerland and/or Turkey (or DACH/TR adjacent) strongly preferred.
• Fluent English and German languages.
• Strong negotiation and relationship building skills; confident communicator (written/verbal) with the ability to write clear partner comms and compelling pitches.
• Hands on mastery of affiliate and analytics tooling: NetRefer, GA4, MMPs (AppsFlyer/Adjust), data viz (Tableau/Power BI/Looker), Excel/Google Sheets (pivot tables, lookups).
• Solid understanding of attribution, tracking and postback logic; comfortable troubleshooting pixels and UTMs.
• Proven ability to analyse data and convert insights into actions; disciplined in documentation and SOP creation.
• High integrity with a compliance first approach and strong brand safety instincts.
• Based in Malta or willing to relocate; availability for occasional travel (events/partner visits).

Primary KPIs

• Unique Clicks REGs FTDs NGR (volume & efficiency/ROAS)
• eCPA / Cost per FTD; Retention D30+/Re deposit rate; LTV/CAC
• Share of wallet with top partners; partner activation/re activation rate
• Fraud/chargeback rate; SLA adherence on reconciliations and payments