Romanian Market CRM Manager

Our client is looking for an experienced CRM Manager to drive CRM strategy across the Romanian market, owning the full player lifecycle and scaling retention performance in Romania. This role is based in Portugal with relocation support provided.

Responsibilities:

• Define and execute CRM strategy and products
• Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
• Plan, launch, and optimize CRM campaigns across all channels (Email, SMS, Push, In-app)
• Drive segmentation and personalization strategies tailored to different markets and player behaviors
• Analyze CRM performance (LTV, retention, conversion, churn) and translate insights into actionable improvements
• Work closely with Product, Analytics, Content, and Design teams to deliver data-driven campaigns
• Continuously test new mechanics, offers, and communication approaches across different regions
• Monitor market trends and competitors across key geographies
• Ensure compliance with local regulations and responsible gaming standards in each market

Requirements:

• 2+ years of CRM experience
• Proven experience in CRM iGaming across Romanian market
• Strong understanding of player lifecycle management and retention mechanics
• Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar)
• Strong analytical mindset (segmentation, A/B testing, performance optimization)
• Experience working in cross-functional and international teams
• Proficient level of English language
• Native or bilingual level of Romanian language