PPC Specialist - iGaming

We are currently looking for PPC Specialists to join our Client's PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive markets we want to hear from you.

Responsibilities:

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
• Conduct keyword selection and audience targeting
• Collaborate with other departments (CRM, Developers, BI, etc.)
• Monitor budgets and adjust bids to improve ROI
• Track KPIs to assess performance and identify issues
• Produce reports and dashboards for management
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple markets
• Identify and mitigate click fraud risks
• Stay up to date with SEM trends

Requirements:

• Minimum 2 years of paid search experience in the iGaming industry
• Experience in data analysis and reporting
• Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
• Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
• Strong Excel skills (pivot tables, formulas, data analysis)
• Excellent communication skills
• Analytical thinking with strong math skills
• Google Ads certification preferred
• Experience with keyword research, analysis, and optimization tools
• Fluent in English + another language
• Proactive and self-motivated