Job Openings SEO Specialist

About the job SEO Specialist

Job Summary:

The SEO Specialist will be responsible for developing and executing SEO and digital advertising strategies that drive qualified traffic, improve search engine rankings, and generate conversions. This role requires a deep understanding of both organic and paid search strategies, content optimization, technical SEO, and performance analytics.

Key Responsibilities:

1. Keyword Research & Analysis

  • Conduct comprehensive keyword research aligned with business goals.
  • Analyze competitor keywords and industry trends to maintain a competitive edge.

2. On-Page Optimization

  • Optimize website content, meta tags, headers, and internal linking structures.
  • Collaborate with content teams to ensure alignment with SEO strategies and best practices.

3. Technical SEO

  • Perform regular SEO audits and resolve technical issues affecting search visibility.
  • Work with developers to implement technical enhancements and improve site performance.

4. Link Building

  • Create and execute white-hat link-building strategies to acquire high-quality backlinks.
  • Identify outreach opportunities including partnerships, collaborations, and guest posts.

5. Content Marketing Support

  • Collaborate with writers and designers to create SEO-friendly content.
  • Optimize multimedia content (images, videos, etc.) for better search engine visibility.

6. Analytics and Reporting

  • Use Google Analytics, Google Search Console, and other SEO tools to monitor and analyze website performance.
  • Generate insightful reports with actionable recommendations and track KPIs over time.

7. Industry Trends and Algorithm Updates

  • Stay updated on evolving SEO trends, Google algorithm updates, and best practices.
  • Recommend strategic adjustments to remain compliant and competitive.

8. Local SEO (If Applicable)

  • Optimize Google My Business listings and enhance local search presence through targeted strategies.
  • Digital Advertising Responsibilities:

9. Campaign Planning & Strategy

  • Design and implement digital advertising campaigns across Google, Facebook, LinkedIn, and other platforms.
  • Conduct research on audiences, competitors, and industry trends to guide targeting and messaging.

10. Ad Creation & Copywriting

  • Develop compelling ad copy and visuals that resonate with target audiences.
  • Partner with designers to produce high-converting creatives.

11. Platform Management

  • Manage end-to-end setup, execution, and optimization of paid ad campaigns.
  • Monitor campaign performance daily and make data-driven adjustments.

12. Budget Management

  • Strategically allocate and manage advertising budgets.
  • Monitor spending and ensure cost-efficiency and ROI.

13. Performance Analysis & A/B Testing

  • Track and report on KPIs such as CTR, conversion rates, and ROAS.
  • Run A/B tests to optimize targeting, messaging, and creatives for continual improvement.

Qualifications:

  • 3-5 years proven experience in SEO strategy and digital advertising campaign management.
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and ad platforms (e.g., Google Ads, Facebook Business Manager).
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication.
  • Familiarity with HTML, CSS, and CMS platforms is a plus.
  • Google Ads or HubSpot certifications (preferred but not required).

What We Offer:

  • A collaborative and creative work environment.
  • Opportunities for growth and skill development.
  • Flexible work options.
  • Data allowance
  • Power allowance
  • Comprehensive Health Insurance

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