About the job Part-Time Senior Media Buyer
Job title: Part-time Senior Media Buyer
Employment Type: Part-Time Contract | Fully Remote; 10–20 hours per week (scalable with performance)
Job Description
How You'll Make an Impact
The client is an established and growing eCommerce business seeking a highly experienced Senior Media Buyer to take ownership of paid acquisition across Meta and Google. This is a part-time role for someone who operates at a strategic level, not just execution. You will be responsible for managing, optimizing, and scaling significant ad spend with a clear focus on profitability.
They are seeking a highly experienced Senior Media Buyer to manage a monthly ad spend of approximately $200,000 AUD, with the expectation of maintaining efficiency while identifying opportunities to scale. This role requires someone who has already operated at or above this level and understands the pressure, decision-making, and trade-offs involved.
Role Overview:
- Own paid acquisition strategy and execution across Meta Ads and Google Ads
- Manage and optimize a ~$200K AUD/month budget with a clear focus on ROAS and profitability, not just spend
- Scale campaigns intelligently across multiple international markets, adapting to market nuances and currency differences
- Build and maintain reporting dashboards that surface actionable insights
- Identify and resolve performance drops quickly and decisively, without waiting to be told
Key Responsibilities:
Paid Media Ownership
Own and manage Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, Display) end-to-end
Strategically allocate budget across platforms, campaigns, and markets to maximize ROI
Develop, test, and scale campaigns across multiple international markets
Optimization & Scaling
Continuously improve CPA, ROAS, and full-funnel performance through rigorous testing and data analysis
Identify scaling opportunities and execute with speed and precision — knowing when to push and when to hold
Maintain a consistent, structured creative testing pipeline that drives measurable performance gains
Troubleshoot performance drops immediately — root-cause analysis, not surface-level fixes
Data, Attribution & Reporting
Manage pixel and CAPI setups to ensure accurate tracking and attribution across platforms
Analyze performance data to surface trends, inefficiencies, and scaling signals
Build clear, concise reporting dashboards for founders — focused on what drives decisions, not what looks good
Creative & Team Collaboration
Collaborate with in-house creative and marketing teams to guide ad concepts, briefs, and testing priorities
Act as the performance authority in the room when creative decisions are being made
Required Experience:
Minimum 6+ years of hands-on experience managing paid ads across both Meta and Google
Proven track record managing monthly ad spend of $200K AUD or more
Strong international DTC eCommerce campaign experience (multiple geographies, currencies, and market nuances)
Deep understanding of attribution, tracking, pixel/CAPI setups, and data analysis
Ability to make confident decisions under uncertainty — not reliant on perfect data or constant direction
Demonstrated experience scaling eCommerce brands, not just lead gen, awareness, or B2B campaigns
Preferred Qualifications:
Experience with premium, luxury, or lifestyle DTC brands where brand positioning affects ad performance
Familiarity with third-party attribution tools such as Triple Whale, Northbeam, or similar MER platforms
Experience managing Shopify-integrated Google Shopping and Performance Max campaigns
Exposure to UGC and influencer-driven ad content — briefing, testing, and scaling
What Success Looks Like:
Stable or improving ROAS at current spend levels
Clear, data-backed scaling strategies
Faster identification and resolution of performance issues
Consistent testing pipeline that drives measurable gains
What's Not a Good Fit?
This role may not be suited for candidates who:
Are junior buyers or 'button pushers' who rely on preset strategies and playbooks
Have only managed small budgets (sub-$50K/month) and are looking to 'step up'
Cannot clearly demonstrate past performance with real numbers, specific campaign examples, and documented results
Are primarily lead gen or B2B focused with limited DTC eCommerce experience
Schedule & Location Setup
Location: Fully Remote
Schedule: 12pm - 4pm AEDT; 10am - 2pm PH time (tentative)
Contract Type: Part-Time
Application
Ready to take your digital marketing skills to the next level? Apply now and join our team to drive high-performing campaigns for top DTC and luxury lifestyle brands!