Sales Manager

Industry: Nutrition

Job Summary

The Sales Manager is responsible for driving sales growth and expanding market share by leading the sales team, developing effective sales strategies, and strengthening distribution channels. This role focuses on increasing revenue, building strong customer relationships, and ensuring the successful distribution of the company's nut-based nutritional products across Cambodia and regional markets.

Main Responsibilities:

• Develop and execute sales strategies to achieve revenue, profitability, and market share targets.
• Lead, coach, and motivate the sales team to maximize performance and achieve sales objectives.
• Identify new business opportunities and expand distribution through wholesalers, distributors, retailers, and key accounts.
• Build and maintain strong relationships with existing and potential customers to drive long-term business growth.
• Monitor market trends, competitor activities, customer needs, and pricing strategies to identify growth opportunities.
• Negotiate sales agreements and manage key customer accounts.
• Prepare sales forecasts, budgets, and performance reports, ensuring KPI achievement.
• Collaborate with Marketing, Production, and Logistics teams to ensure product availability and successful promotional activities.
• Ensure excellent customer service and timely resolution of customer concerns.
• Monitor sales performance and recommend improvements to optimize business results.

Main Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum 3–5 years of sales experience, preferably in the FMCG, food, beverage, or nutrition industry.
• Previous experience managing distributors, wholesalers, and retail channels is highly preferred.
• Proven experience leading, coaching, and developing high-performing sales teams.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Experience using CRM systems and sales reporting tools.
• Good communication skills in Khmer and English.
• Strong understanding of Cambodia's FMCG distribution network, retail market, and wholesale channels.

Key Competencies

• Sales & Business Development
• Negotiation & Relationship Management
• Strategic Planning
• Team Leadership & Coaching
• Customer Focus
• Analytical & Problem-Solving Skills
• Communication & Presentation Skills
• Results-Oriented and Self-Motivated