Marketing Officer

Industry: Healthcare Services/ Healthcare Providers

Main Responsibilities:
1. Corporate Marketing Officer

• Build and maintain strong relationships with corporate clients, companies, NGOs, and partners.
• Develop corporate packages and healthcare programs (e.g., check-ups, insurance collaboration)
• Conduct regular corporate visits and presentations
  Identify new business opportunities and partnerships
• Coordinate with internal teams to ensure service delivery for corporate clients.

2. Event Management

• Plan and organize marketing events (health talks, campaigns, exhibitions, CSR activities)
• Coordinate logistics, venue setup, and promotional materials
• Work with medical teams for event content and speakers
• Ensure high-quality execution and patient engagement during events
• Evaluate event performance and prepare reports.

3. Digital Marketing

• Manage social media platforms (Facebook, TikTok, Telegram, etc.)
• Create and schedule engaging content (posts, videos, campaigns)
  
• Support digital advertising campaigns (boost posts, paid ads)
• Monitor online engagement and respond to inquiries
• Coordinate with designers/video teams for creative content.
• Other Responsibilities
• Assist in developing marketing plans and campaigns
• Monitor competitors and market trends
• Prepare weekly/monthly marketing reports
• Support branding and promotional material development
• Collaborate with medical and operations teams

Key Performance Indicators (KPIs):

• Number of new corporate partnerships
• Event attendance and lead generation
• Social media growth (followers, engagement, reach)
• Conversion rate (leads to patients/customers)
  
• Campaign performance (ROI, cost per lead)