Marketing Manager/ Digital Marketing Manager

Industry: MFI

Job Summary:

Our client, a reputable MFI in Cambodia, is hiring a Marketing Manager to lead digital and AI-powered marketing initiatives. The role focuses on promoting financial products, enhancing customer engagement, and supporting brand development.

Main Responsibilities:

• Lead and manage marketing campaigns across multiple digital platforms.
• Develop and execute AI-powered marketing strategies tailored to financial products and services.
• Utilize AI tools to improve customer targeting, segmentation, and engagement.
• Collaborate with cross-functional teams to support brand development and drive performance marketing.
• Apply a data-driven approach to decision-making and campaign optimization.
• Prepare and submit timely reports on campaign performance and marketing insights.

Main Requirements:

• Bachelors or Masters degree in Marketing, Business, Data Science, or a related field.
• 3-5 years of experience in digital marketing with exposure to AI integration.
• Strong understanding of financial services and consumer behavior.
  
• Proficiency in CRM platforms, marketing analytics tools, and AI technologies. 
• Excellent communication, analytical, and leadership skills.
• Familiarity with AI tools for marketing is a strong advantage