Head of Marketing

Industry: Real Estate (Rental)

Job Summary:
To lead the Marketing Department and drive strategic marketing initiatives for group malls. This role demands a data-driven, creative leader with strong execution skills and the ability to manage teams and deliver measurable results.

Main Responsibilities:

• Develop and implement effective marketing strategies aligned with business goals
• Lead and manage a high-performing marketing team
• Plan and execute multi-channel campaigns (digital, social, events, in-mall promotions)
• Monitor campaign performance and use analytics to optimize results and ROI
• Collaborate with leasing, operations, and tenants to boost occupancy, footfall, and sales
• Manage the marketing budget to maximize impact
• Maintain strong tenant relationships and organize customer service initiatives
• Ensure consistent brand identity and messaging across all platforms
• Build partnerships with media, agencies, and other stakeholders
• Conduct market research and competitor analysis to inform strategic decisions
• Stay updated on marketing trends and apply best practices to maintain a competitive edge

Main Requirements:

• Bachelors degree in Marketing, Business, or related field (MBA preferred)
• Minimum 5 years in a senior marketing role, preferably in the retail or mall sector
• Strong leadership and team management experience
• Proven track record in developing and executing successful marketing campaigns
• Excellent communication and presentation skills
• Proficient in digital marketing tools, analytics, and CRM systems
• Strong analytical and problem-solving abilities
• Comfortable working in a fast-paced, multi-project environment