Senior Manager / Head / Director, Sales & Marketing

Industry: Audit Firm

Job Summary:

This role is responsible for developing and executing strategic sales and marketing initiatives to drive business growth across banking products, including loans, deposits, and digital services. The successful candidate will lead a team to deliver strong market performance, customer acquisition, and brand visibility.

Main Responsibilities:

• Develop and implement sales and marketing strategies for both retail and corporate banking services.
• Lead and manage high-performing teams to achieve sales targets and business growth.
• Drive customer acquisition, engagement, and retention through promotional campaigns and partnerships.
• Analyze market trends, customer behavior, and competitor activity to inform strategy.
• Collaborate with product, operations, and digital banking teams to ensure market-aligned offerings.
• Oversee brand positioning, digital content, and marketing collateral development.
• Monitor KPIs, track campaign performance, and report to senior management.
• Ensure all activities comply with internal policies and relevant regulatory requirements.

Main Requirements:

• Bachelors or Masters degree in Marketing, Business Administration, or related field
• 7-10 years of experience in sales and marketing within the banking or financial services industry
• Strong leadership and team management experience with a proven sales track record
• Deep understanding of Cambodian banking trends and customer behavior
• Excellent strategic thinking, communication, and negotiation skills
• Experience with digital marketing tools and CRM systems is an advantage
• Fluency in Chinese and English is required; Khmer is a plus
• Preference will be given to candidates of Chinese, Malaysian, or Singaporean nationality