Brand Marketing Manager

Industry: Telecommunications

Job Summary:

Our client is seeking a creative and results-driven Brand Marketing Manager to lead product marketing strategies and campaigns. This role offers strong career progression within a fast-paced, international corporate culture and the opportunity to shape brand impact across a dynamic market.

Main Responsibilities:

• Develop and implement innovative product marketing strategies to build brand visibility and engagement.
• Create and manage marketing assets such as TV commercials, key visuals (KVs), short films, and more.
• Lead and oversee advertising campaigns, including planning budgets, setting timelines, and managing production.
• Coordinate with advertising agencies, production houses, and PR firms to execute effective campaigns.
• Monitor market trends, consumer insights, and competitor activities to inform strategies.
• Oversee the entire product launch processfrom concept development to production and market release.
• Measure and report the effectiveness of campaigns, including return on investment (ROI) and key performance indicators (KPIs).

Main Requirements:

• Bachelors degree or higher in Marketing, Advertising, or a related field.
• Minimum of 5 years of proven experience in marketing, advertising, or business development.
• Prior experience with a Top 3 advertising agency, leading FMCG brand, or international education background is strongly preferred.
• Strong English communication skills (written and spoken) are essential.
• Creative mindset with strong data-driven thinking and analytical ability.