Sales Director

Job Summary:

Responsible for driving overall sales performance, achieving revenue and sales targets, and managing the full sales funnel from lead generation to deal closure. The role also involves recruiting and managing sales agencies and channels, developing sales strategies, leading sales teams in Phnom Penh and Siem Reap, and building strong relationships with agents, buyers, and industry partners.

Main Responsibilities:

Sales Target, Conversion & Closure 30% of total work:

• Accountable for achieving agreed sales targets, including revenue, units sold, and absorption rates, regardless of whether deals are closed by internal teams or external agencies.
• Manage and optimize the end-to-end sales funnel to ensure healthy pipeline coverage and strong conversion rates from lead to booking and completion. Where required, the Sales Director will actively support or intervene in negotiations to progress and secure deal closure.

Agency/Channel Recruitment & Management: 30%

• Responsible for identifying, appointing, and managing high-performing local and international sales agencies aligned with  sales objectives.
• They will actively manage agency performance and channel health to ensure consistent lead quality, conversion, and deal closures, taking corrective action where channels underperform. Regular, clear reporting on agency effectiveness, channel productivity, and recommended changes will be provided to the Managing Director.
• Represent company at hosted events and industry networking events with agents
  and buyers.

Sales Strategy & Execution: 25%

• Develop and execute practical sales strategies covering product positioning, pricing, incentives, and phasing based on market demand and competitive conditions.
• Strategies must translate into clear, achievable sales plans with defined timelines and targets that directly support absorption and revenue goals. Sales performance will be continuously reviewed and strategies adjusted based on market feedback and measurable results.

Team Leadership & Management 10%

• Lead and oversee the sales teams in Phnom Penh and Siem Reap, ensuring alignment with sales priorities and action plans.
• Set clear performance expectations, maintain sales discipline, and focus the team on supporting channels and progressing deals toward closure. 
• Team capability and effectiveness will be strengthened through targeted coaching, guidance, and accountability

Corporate Skill & Development 5%

• Maintain up-to-date professional knowledge of sales practices, property markets, and customer trends.
• Build and maintain professional networks that contribute to market intelligence and sales effectiveness.
• Skill gaps within junior and mid-level staff will be identified and addressed through appropriate development initiatives.

Main Requirements:

• Bachelor's Degree in any field; relevant experience is highly valued.
  
• 15+ years of experience in real estate, investment, sales, or related sectors.
  
• 10+ years in sales and 5+ years in management, managing teams of 5+.
  
• Strong experience in team development, sales processes, and training.
  
• Proven track record of achieving or exceeding sales targets.
  
• Excellent communication, presentation, negotiation, and influencing skills.
  
• Strong ability to manage the full sales process from planning to closing.
  
• Experience in product positioning, competitor analysis, and developing sales strategies.
  
• Proven experience in a senior/head of sales role with a client-focused approach.
  
• Experience in Cambodia or developing markets is preferred.
  
• Real estate experience is preferred; high-value industries such as automotive, luxury goods, or investment are also considered.
  
• Proficient in MS Office; familiarity with CMS systems and willingness to learn new technology is a plus.