Commercial Marketing, Senior Executive

Summery:

Results-driven marketing and retail professional with experience in promoter management, store execution, and field marketing in retail and consumer goods industries. Skilled in sales support, in-store promotions, sales analysis, and outlet activation to drive sales growth and brand visibility. Strong communication, leadership, and coordination skills with a proactive and customer-focused mindset.

Job Responsibility:

Responsibilities: To collaborate with distributors, retailers, and promoters, blending trade strategy with field
execution

Promoter Management

• Recruitment / Allocation / Training
• Sales Target / Sales Speed / Sales Achievement / Sales Analyses
• Other KPIs
• Promoter Cost (Salary, Incentive, Overtime, Others )
• Performance Review

Store Management (MMs & Dealers)

• In-store execution include promotion, events, product demonstration
• Outlet-level strategy & activation
• Displays Improvement (Renovation, POSM )
• Compliances checks

Administration Tasks

• Documentation & Reporting
• Scheduling & Coordination
• Budget & Resource Management
• Communication & Training
• Data & CRM Management

Job Requirements

Professional Experience:

• Retail, Electrical product or consumer goods industries is highly valued.
• Field Marketing: sales support, event management, local campaign execution and promoter management.
• Core Skills: Marketing Strategy, Sales Collaboration, Project Management, Data Analytical Skills, Communication Training, Creativity & Branding

Personal Attributes:

• Adaptability: able to adjust campaigns / activities follow market conditions.
• Leadership: managing promoters, agencies, or field teams
• Detail-Oriented: ensuring compliance with PSOM and display standards.
• Customer-Centric Mindset: understanding shopper behaviour and outlet dynamics