Senior Marketing Specialist

About the Company

We are a fast-growing PropTech company at the forefront of digital transformation in the real estate sector in Saudi Arabia. We provide innovative platforms and technology-driven solutions that connect real estate stakeholders and simplify property transactions.

Job Summary

We are looking for a Senior Marketing Specialist to plan and execute strategic communication, content, branding, and public relations initiatives. This role plays a pivotal part in shaping the brand voice, increasing digital presence, and building strong relationships with the public, media, and key industry stakeholders.

Key Responsibilities

Social Media & Digital Marketing

• Plan and manage content calendars across all social media platforms (Snapchat, Tiktok, X, Instagram, LinkedIn, etc.).

• Create and supervise engaging content including posts, videos, and stories.

• Analyze social media insights and campaign performance; optimize accordingly.

• Monitor trends and conversations relevant to the PropTech and real estate industries.
  

Content Creation

• Lead the development of high-quality marketing content including blogs, newsletters, web copy, presentations, and product materials.

• Collaborate with product and sales teams to develop content aligned with product launches and business goals.

• Ensure tone of voice and content are aligned with brand positioning.
  

Communication & PR

• Develop and implement strategic communication plans to support the company’s business objectives.

• Build and maintain relationships with media outlets, journalists, and PR agencies.

• Prepare press releases, media kits, speeches, and Q&As for executives.

• Manage crisis communications and ensure consistent messaging across all platforms.
  

Branding

• Ensure brand consistency across all marketing channels and materials.

• Support in refining and evolving the brand identity and messaging.

• Coordinate with design teams/agencies for visual assets, campaigns, and brand experiences.
  

Qualifications & Skills

• 3+ years of experience in marketing roles, ideally with exposure to tech, real estate, or PropTech sectors in Saudi Arabia

• Strong command of Arabic and English (written and spoken).

• Excellent writing, storytelling, and editing skills.

• Strong knowledge of social media platforms and performance analytics tools.

• Experience in public relations, content strategy, and brand management.

• Creative thinker with strategic insight and hands-on execution capability.

• Strong interpersonal skills and the ability to work cross-functionally.