Manager, Digital Marketing

Job Requirements:

• Bachelor's degree (S1) in Marketing, Communication, Business, Digital Marketing, or a related field
• Minimum 3–5 years of experience in Digital Marketing
• At least 1–2 years in a supervisory or managerial role
  
• Proven experience managing multi-channel digital campaigns for brands with measurable performance results
• Strong expertise in paid media strategy, digital funnel management, audience targeting, and KPI development
• Advanced knowledge and hands-on experience with: Google Ads, Meta Ads, TikTok Ads, Google Analytics (GA4), and other performance tracking tools
• Experience managing digital marketing budgets and optimizing cost efficiency (CPA, ROAS, CPL, etc.).
• Strong analytical skills with the ability to interpret data and translate insights into strategic actions.
• Solid understanding of SEO strategy, keyword research, and technical optimization.

Job Description:

1. Develop and lead comprehensive digital marketing strategies across all brands under Archipelago.
2. Oversee end-to-end execution of digital marketing campaigns across all digital channels to ensure performance targets and timelines are achieved.
3. Manage and optimize paid advertising campaigns across multiple platforms (Google Ads, Meta Ads, TikTok Ads, etc.) with a strong focus on ROI and revenue growth.
4. Lead campaign planning, including budgeting, audience strategy, funnel strategy (awareness, traffic, conversion), and media allocation.
5. Monitor, evaluate, and analyze campaign performance regularly; provide strategic insights and actionable recommendations to improve results.
6. Collaborate closely with internal teams to ensure integrated and cohesive campaign execution.
7. Lead and mentor digital marketing team members to enhance performance, skills, and overall team capability.
8. Drive SEO strategy, including keyword planning, on-page and technical optimization oversight, and performance tracking.
9. Stay updated with the latest digital marketing trends, tools, and best practices to maintain a competitive advantage.