Marketing Specialist

Are you a creative storyteller, digital marketing expert, and visual content creator looking to make a meaningful impact? A prestigious Culinary Academy in Saudi Arabia is seeking a Marketing Specialist to lead the charge in showcasing the academys mission, values, and student success stories to the world.

In this exciting and purpose-driven role, youll work alongside a passionate Business Development Team to craft engaging campaigns, create inspiring content, and shape the academys digital identity. This is an ideal opportunity for candidates who bring a mix of marketing strategy, graphic design, and photography skillsand are eager to use their talent to promote educational excellence and community engagement.

KEY RESPONSIBILITIES:

Digital Marketing Strategy & Execution

• Design and execute impactful digital marketing campaigns across various platforms (website, social media, email, digital ads).
• Align all efforts with the academys strategic goals, positioning, and brand voice.

Visual Content Creation

• Plan and produce high-quality graphics, videos, and photography to support marketing initiatives and bring the academys story to life.
• Capture events, student activities, and instructor highlights for visual storytelling.

Social Media Management

• Own and grow the academys social media presence on Instagram, LinkedIn, Twitter, and emerging platforms.
• Create and schedule compelling content to engage followers and increase reach.

SEO & Online Visibility

• Implement SEO best practices and support SEM initiatives to enhance website traffic and discoverability.

Email Campaigns & Audience Engagement

• Build and manage targeted email marketing campaigns to promote programmes, events, and success stories.
• Monitor engagement and refine campaigns using performance insights.

Analytics & Optimisation

• Use analytics tools to track KPIs, assess campaign performance, and generate reports.
• Leverage insights to optimise content, targeting, and messaging.

Website Collaboration & Updates

• Support website updates and improvements in collaboration with the technical/web team, ensuring a user-friendly and visually aligned experience.

Brand Alignment & Messaging

• Ensure brand consistency across all digital channels, campaigns, and materials.

Partnership Support & Cross-Team Collaboration

• Work closely with the Business Development Assistant, Communications Officer, and Graphic Designer to align messaging and maximise outreach.
• Support the development of external partnerships, sponsor promotions, and institutional campaigns.

Budget Awareness

• Help manage the marketing budget to ensure cost-effective execution of campaigns.

QUALIFICATIONS & REQUIREMENTS:

• Bachelors degree in Marketing, Communications, Media, Advertising, or a related field.
• 25 years of experience in a digital marketing or creative role (preferably in education, hospitality, F&B, or creative industries).
• Proven experience with marketing strategy, content creation, and multi-channel campaign execution.

• Graphic design and photography skills are essential experience with Adobe Creative Suite or Canva preferred.
• Strong understanding of social media algorithms, trends, and engagement strategies.
• Knowledge of SEO/SEM, Google Analytics, email marketing platforms (Mailchimp, HubSpot, etc.).
• Excellent written and visual storytelling abilities.
• Ability to work cross-functionally in a fast-paced and creative environment.
• Creative, proactive, results-driven, and highly adaptable to digital trends.

WHY JOIN?

• Be part of a collaborative and dynamic team focused on creativity, growth, and storytelling.
• Use your visual design and content creation skills to influence and inspire diverse audiences.
• Advance your career in a multi-faceted marketing role with room to innovate, lead, and grow.

Be part of something bigger than marketing.
Help shape the future of culinary education through creativity, strategy, and innovation.