Vice President of Sales

Arkansas Talent Group is seeking a Vice President of Sales for a premier Arkansas based retail boutique company. The perfect candidate will build, professionalize, and lead a scalable sales organization responsible for maintaining 90%+ occupancy across all 60+ retail locations across 20 states and drive growth in new markets.

This role oversees both new store pre-opening sales and ongoing occupancy sales. You will inherit a small team of independent contract sales reps but will have the autonomy to restructure, hire, coach, and develop the future sales team.

This role requires a leader who understands both B2B and B2C selling dynamics, can relate to entrepreneurial shop owners at all experience levels, and can guide them toward success in our model.

This is a strategic leadership position, not a high-volume calling role, yet it is hands-on, collaborative, and rooted in building processes, coaching reps, and partnering closely with Operations, Marketing, IT, and Shop Owner Experience.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a scalable sales strategy to achieve 90-95% occupancy across all current and future locations.
• Lead and mentor a team of independent and/or full-time sales representatives; assess current talent and structure.

• Build a data-driven sales program with clear KPIs, dashboards, reporting, and accountability rhythms.

• Drive the two-part selling cycle:

  • New Store Launch Sales sell booth/space prior to opening to achieve full occupancy by launch.
  • Ongoing Occupancy Sales maintain high occupancy at existing stores through lead conversion and cross-location growth.

Process & Systems Development

• Implement a formal, repeatable sales process and pipeline management system (CRM development)

• Streamline lead flow from marketing, online inquiries, and in-store visits.

• Build consistency in follow-up, qualification, tours, and close.

• Partner with the Marketing team to support campaigns, content, and local market strategies that drive high-quality leads.

Cross-Functional Partnership

• Collaborate closely with Store Managers to support local occupancy needs and creating a clear division of responsibilities.

• Work with the Shop Owner Experience team to ensure smooth onboarding and retention of new shop owners.

• Partner with Operations to understand store capacity, layout changes, and market opportunities.

• Coordinate with Marketing for lead generation, digital strategy, and targeted outreach.

Market Expansion & Customer Development

• Identify top-performing shop owners and encourage cross-market expansion (bring successful concepts into new locations).
• Develop new customer segments and identify high-potential creatives, makers, and small businesses who are strong fits for the company's model.
• Conduct ongoing market research to understand micro-retail trends, local business climates, and competitor offerings.

Qualifications

Experience

• 8+ years of progressive sales leadership experience, ideally in a high-growth, entrepreneurial, or retail-adjacent environment.

• Experience building or formalizing a sales organization, including hiring, coaching, and developing teams.

• Experience proving sales conversion process and success.

• Background selling to small business owners, creatives, franchisees, or entrepreneurs is strongly preferred.

Skills & Competencies

• Strong strategic thinker with the ability to build a nationwide sales engine.

• Exceptional relationship-building and communication skills, with a customer service mindset.

• CRM and sales operations competency- able to design and oversee tech-driven process improvements.

• Analytical mindset; able to build KPIs, understand occupancy trends, and manage capacity forecasts.

• Adaptable, experimental, and comfortable testing new tactics.

• High integrity, high ethics, trustworthy, and able to represent the company with professionalism and authenticity.

• Hands-on leadership style: willing to roll up sleeves, partner with store managers, and support field teams.

What Success Looks Like

• 90%+ occupancy maintained across all locations year-round.

• A professionalized, high-performing sales team with strong accountability.

• A repeatable, automated sales process supported by CRM and marketing workflows.

• Increased conversion of incoming leads into signed shop owners.

• Cross-market expansion of top retailers/booths.

• Improved partnership between Sales, Marketing, Operations, and Store Managers.

• Strong cultural alignment: curiosity, humility, accountability, and a willingness to experiment.