About the job Head of Marketing
Our client, a US-based startup that builds a AI-powered platform makes photo sharing seamless and discovers memories you never knew existed is now looking for a skilled Head of Marketing to join the team.
Location: Europe
Type: Remote, full-time
Start date: ASAP
About the Company:
Our client is a mobile privacy centric social utility that puts users controlling photos and videos of them taken by others and believe photos of you should belong to you. They make photo sharing with friends and family easy, frictionless, and have deep innovations and IP around our technology. The product focuses on enabling consumers to control, protect, and discover photos of them everywhere:
1. On the phones of their friends and family
2. Posted on the Internet 3. Photos on the users phon
The company was founded by David Gorodyansky, the former CEO of AnchorFree, the company behind the popular Hotspot Shield. They have successfully developed mobile apps that have garnered over 650 million downloads and have raised tens of millions of dollars in funding. David raised $63 million for AnchorFree from Goldman Sachs and sold the company for $310 million.
About the Role:
The Head of Marketing will be responsible for driving users and revenue for the mobile app. Responsibilities include building growth mechanics, profitable marketing strategies, and creative growth initiatives. You will head up all aspects of marketing including making and testing creatives, running hundreds of tests on key marketing platforms, managing marketing analytics around the LTV and CAC, testing various marketing channels such as Influencers, Tiktok, Snap, Meta, Affiliates, Youtube, etc. This position reports to the CEO and Founder.
Responsibilities:
- Develop and test ideas and creatives for user growth
- Run tests across many creatives
- Run tests across many marketing channels
- Get user acquisition economics (LTV/CAC) to be profitable & to scale
- Drive data driven results
- Scale users and revenue
Requirements:
- You have experience scaling mobile social consumer apps to millions of users
- You are incredibly analytical, and data driven
- You are hands-on.
- You have experience driving ARR in the millions with sustainable and profitable unit economics
- You are entrepreneurial.
- Experience founding your products /mobile apps is a plus.
- English - Upper Intermediate+
The company offers:
- Major equity upside
- Solid base pay and great annual bonus structure