Digital Marketing Manager

Outcomes 

 Performance: Lead team to execute MoM improvements in key metrics 

 Paid media: Cost per User, Cost Per Visit, Cost per Activation 

 Organic: SEO & ASO traffic 

 Product: Plan & execute communication plans supporting new features 

 Other Teams: Plan & execute communication plans supporting other teams 

 Partnerships: Plan & execute campaigns with other brands / sites 

Responsibilities 

 Lead performance team to victory! 

 Work closely with your team on optimizing SEO, SEM and ASO campaigns based on company branding, digital best practices, and current market trends 

 Collaborate with product team and implement in-product go-to-market strategy for product launches (e.g. commercialization plan, awareness and adoption strategies, etc.) 

 Collaborate with cross-functional stakeholders including product, tech, user experience, customer service, and leadership teams to define marketing strategy, roadmap and execution 

 Develop and use actionable, data-driven insights to drive product adoption and business results 

 Measure and report performance of all digital marketing campaigns and assess the ROI and KPIs 

 Analyze trends and changes in digital media environment to improve all advertising campaign 

 Look for new opportunities for digital marketing campaigns 

 Develop and manage marketing partnership campaigns 

Qualifications 

 Bachelor’s Degree or equivalent 

 6-7 years of Digital Marketing experience (SEO / ASO / SEM) 

 Experience working with business intelligence tools, analytic, application development, and databases. 

 Proven project management skills with the ability to lead team 

 Great collaborator, communicator and proven informal influencer 

 Results-focused, data-driven and hands-on 

 Experience managing creative campaigns 

 Experience in digital media such as Google AdWords, GDN, Facebook, Instagram, Youtube, Twitter Advertising 

 Good understanding in digital marketing concept, keen on social media, and passionate about technology and innovation 

 High energy, self-motivated, eager to work with fast-paced environment 

 Ability to work under pressure 

 Strong written and verbal communication skills in Thai is a must (ability to communicate in English is a great advantage)