Sales Manager - Premium Beverage Import & Distribution

Location: Phra Pradaeng, Samut Prakan (near Phuchao Saming Phray) easy commute from Bangkok
Type: Full-time (starts with Bangkok territory; fast track to national responsibility)
Compensation: Competitive base + attractive commissions & performance bonuses (negotiable, dependent on experience)

About the role:
Our client is a leading importer & distributor of premium international beverage brands. They're consolidating operations in-house and moving to a nearby new site cutting out middlemen and owning the end-to-end distribution. They are seeking a proactive Sales Manager who can lead this transition, stabilize operations, and drive aggressive growth across on-trade and off-trade channels.

Key responsibilities

• Lead, coach and motivate the sales team to meet and exceed targets.

• Own Bangkok sales activities initially; build processes and scale the national sales network.
• Develop and execute channel strategies for on-trade (hotels, bars, restaurants) and off-trade (retail, modern trade).
• Establish direct relationships with key accounts and distributors after middleman phase-out.
• Plan and run promotions, activations, and events to build brand presence.
• Monitor sales KPIs, prepare reports, and deliver actionable insights to senior management.
• Handle operational gaps hands-on during the transition (logistics coordination, customer issue resolution).

• Willingness to travel across Thailand as the role expands.

Who we're looking for (must-have attributes)

• 3+ years sales experience in beverages or FMCG (premium 

  beverage/import experience highly preferred).
• Demonstrated track record managing accounts, negotiating with trade partners, and closing deals.

• Go-getter attitude: proactive, self-starting, outcome-oriented.

• Assertive communicator: speaks up, influences stakeholders, and challenges processes constructively.
• Hands-on problem solver: comfortable with operational tasks and quick fixes while building systems.
• Adaptable & resilient: thrives in a fast-changing environment and can stabilise operations mid-transition.
• Strong relationship-building skills and a customer-first mindset.
• Good Thai; strong English business communication. Thai nationals preferred expats who are fluent in Thai are warmly welcomed.

Desired qualifications

• Bachelor's degree in Business, Marketing, or related field (preferred).

• Experience leading small-to-medium sales teams.

• Familiarity with on-trade/off-trade trade channels, trade marketing, and promotions.

• Comfortable with CRM/reporting tools and basic sales analytics.

What we offer

• Competitive base salary + commission & performance bonuses.

• Clear career path from Bangkok manager to national sales leadership.

• Exposure to premium international brands and cross-functional growth opportunities.

• Supportive, dynamic environment during an exciting structural transition.

• Travel allowance and other role-related perks (details discussed during interview).

How to apply:
Interested candidates please submit your CV (English) with a short cover note highlighting relevant beverage/FMCG achievements and relocation/commute availability. 

Recruitment agency posting on behalf of a premium beverage importer & distributor. Full company details provided to shortlisted candidates.