Senior Digital Marketing Specialist

Kaidee is seeking a Senior Digital Marketing Specialist who loves technology and is passionate about Digital Marketing to join us.
We offer a creative working space for the team to think and open to sharing ideas – that is why we stay out of the comfort zone to learn what Thai people want in order to offer a platform our customers love to use.
We are committed to investing in people and tools to produce the best platform and continued improvement.

Responsibilities

• Recommend and manage updates to the search algorithm to optimize search results for all search terms
• Manage internal tools and business processes that optimize the onsite search experience
• Research clean, concise and persuasive content to be used within SEO and SEM campaigns based on company branding, digital best practices, current market trends, and best practices
• Develop search measurement plans and dashboards; monitor and report on search engine and onsite search metrics and KPIs
• Benchmark the onsite search experience versus competitors
• Manage digital campaigns and day-to-day digital content & activities for all digital channel and across channels like push, email, in-app and more
  (Knowledge in Braze is a plus)
• Work closely with internal team to monitor and control AdWords campaigns to ensure the quality
• Assist in developing and managing AdWords and PPC campaigns
• Track conversion rates and identify improvements to the platform
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analyze trends and changes in the digital media environment to improve all advertising campaign
• Look for new opportunities for digital marketing campaigns
• Develop and manage digital marketing campaigns

Qualifications

• Thai Nationality
• Bachelor’s Degree or equivalent
• 4-5 years of digital marketing and SEO experience
• Ability to develop well-written, well-researched copy for search-related online marketing activities
• Ability to implement SEO best practices both technical and non-technical
• Experience in digital media such as Google AdWords, GDN, Facebook, Instagram, Youtube, Twitter Advertising
• Good understanding in digital marketing concept, keen on social media, and passionate about technology and innovation
• Familiarity with analyzing data
• High energy, self-motivated, eager to work with a fast-paced environment
• Ability to work under pressure
• Proactivity in daily tasks to excel in the position
• Ability to work independently as well as with a team
• Strong written and verbal communication skills in Thai and English