Manager – Individual Giving, Digital & Donor Engagement

Role Overview

The Manager – Individual Giving, Digital & Donor Engagement will build and scale a diversified individual donor program combining digital fundraising, mid-level donor cultivation, and innovative engagement strategies. This role focuses on acquiring, retaining, and upgrading individual supporters while leveraging digital channels and data-driven marketing. The ideal candidate brings digital marketing expertise, mass fundraising experience, and a growth mindset.

Location: Kolkata - Hybrid (The candidate will be required to be based in Kolkata for the first 6 months to gain an in-depth understanding of the organisation and its work, while actively contributing to fundraising efforts)

Key Responsibilities

Individual Giving Strategy & Execution

• Develop and execute a comprehensive individual giving strategy to achieve ₹5–6 Cr annual revenue target
• Build diversified revenue streams: online campaigns, recurring giving, mid-level donors (₹1–10 lakh), fundraising events
• Set acquisition, retention, and upgrade targets across donor segments
• Test and optimize fundraising appeals, channels, and messaging

Digital Fundraising & Marketing

• Lead digital fundraising campaigns across email, social media, website, and online platforms
• Manage online donation platforms, payment gateways, and donor CRM systems
• Develop compelling digital content (videos, stories, impact updates) to drive donor engagement and conversion
• Leverage SEO, SEM, social advertising, and influencer partnerships to expand reach
• Analyze digital campaign performance and optimize based on data insights

Mid-Level Donor Cultivation

• Identify and cultivate mid-level donors (₹1–10 lakh annual giving) through personalized outreach
• Design tiered giving circles and recognition programs to incentivize upgrades
• Conduct donor meetings, calls, and virtual engagement sessions to deepen relationships
• Create customized impact reporting for mid-level supporters

Donor Retention & Engagement

• Build robust donor stewardship programs to maximize retention and lifetime value
• Develop recurring giving program (monthly/quarterly donors) with retention focus
• Create year-round engagement calendar (newsletters, impact updates, virtual events, volunteer opportunities)
• Implement lapsed donor reactivation campaigns

Events & Community Fundraising

• Plan and execute fundraising events (virtual and in-person) to engage supporters and drive revenue
• Launch peer-to-peer fundraising campaigns and ambassador programs
• Build grassroots fundraising communities in key cities

Data & Analytics

• Maintain accurate donor database; ensure data hygiene and segmentation
• Track and report on fundraising KPIs (acquisition cost, retention rate, average gift, lifetime value)
• Conduct donor analysis to identify trends and opportunities
• Implement A/B testing and continuous optimization

Stakeholder Collaboration

• Work closely with Head of Fundraising & Partnerships to align individual giving strategy with organizational goals
• Partner with program teams to gather impact stories and donor-facing content
• Coordinate with communications/PR team on brand messaging and content development

Qualifications

Experience

• 5–8 years in individual giving, digital fundraising, or growth marketing
• Proven track record of building and scaling donor acquisition and retention programs
• Hands-on experience with digital marketing tools, CRM systems, and fundraising platforms
• Prior experience in education, social impact, or mission-driven organizations preferred
• Demonstrated success in hitting revenue targets through multi-channel campaigns

Skills & Competencies

• Strong digital marketing skills: email marketing, social media, content creation, paid advertising
• Data-driven mindset with proficiency in analytics and campaign optimization
• Excellent storytelling and copywriting skills; ability to craft compelling donor appeals
• Project management skills with ability to manage multiple campaigns simultaneously
• Creative thinking and willingness to experiment with new fundraising approaches

Technical Proficiency

• Experience with CRM/fundraising platforms (Salesforce, DonorPerfect, Razorpay, Ketto, or similar)
• Proficiency in email marketing tools (Mailchimp, Constant Contact, etc.)
• Familiarity with Google Analytics, Meta Ads Manager, and digital marketing tools
• Comfortable with data analysis and reporting (Excel/Google Sheets)

Educational Background

• Degree in Marketing, Communications, Business, or related field preferred

Preferred Qualifications

• Experience fundraising for education or grassroots development organizations
• Understanding of India's individual giving landscape and donor motivations
• Familiarity with global fundraising trends and digital best practices
• Network within India's social impact/philanthropy ecosystem