Paid Ads Specialist (Lead Generation) | Remote

Job Overview:

We are looking for a Paid Ads Specialist to drive high-quality leads through performance marketing campaigns. You will manage and optimize paid advertising campaigns to generate client and candidate leads globally.

What Will You Do:

• Plan, launch, and optimize paid advertising campaigns.
• Manage campaigns across platforms such as Meta Ads Manager, Google Ads and LinkedIn Ads.
• Create and test ad creatives, copy, and targeting strategies.
• Optimize campaigns for Cost per Lead (CPL) and conversion rate.
• Implement tracking using Google Analytics and Google Tag Manager.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Monitor campaign performance and prepare weekly reports.
• Collaborate with the design and social media team to improve ad creatives.

What Makes You A Good Fit:

• 3+ years of experience in performance marketing or paid ads
• Proven experience generating leads via paid campaigns.
• Strong knowledge of ad platforms and analytics tools.
• Experience optimizing funnels and conversion tracking.
• Analytical mindset and data-driven decision making.
• Experience in B2B lead generation is a plus.

What We Offer:

• Competitive salary with opportunities for performance bonuses based on results and impact.
• Work on campaigns targeting international markets and gain experience in global talent acquisition.
• Join a fast-growing recruitment firm where your ideas, campaigns, and creativity directly impact business growth.

• Fully Remote Work Environment