Marketing Director (FMCG, Direct Selling, D2C)

Job Title: Marketing Director (FMCG, Direct Selling, D2C)

Company: FMCG, Direct Selling, D2C

Location: Onsite, Petaling Jaya, Malaysia

Position Type: Full-time

Headcount: 

Reporting to: Managing Director

Job Brief

Our client is a leading FMCG, Direct Selling, and D2C company committed to delivering high-quality consumer products. They are looking for an experienced Marketing Director to take full ownership of their product categories, driving brand growth and strategic execution.

This is a hands-on role offering the opportunity to fully immerse in brand strategy, consumer insights, P&L management, and marketing innovation while working cross-functionally to achieve sustainable business growth.

Responsibilities

• Lead consumer insights efforts to inform product positioning, messaging, and marketing strategies.
• Develop and execute brand strategies that enhance market position and drive brand equity.
• Oversee category profitability, manage P&L, and implement initiatives to optimize revenue and margins.
• Design and execute go-to-market strategies in collaboration with product development and sales teams.
• Develop and manage digital and traditional marketing campaigns, ensuring impactful execution and performance measurement.
• Drive marketing innovation and advertising strategies to enhance brand awareness and engagement.
• Monitor industry trends, competitive activity, and market dynamics to identify opportunities and threats.

Requirements

• Proven experience in consumer insights, brand management, P&L management, and campaign development within the FMCG, Direct Selling, and D2C industries.
• Strong analytical and financial acumen, with a track record of driving business outcomes.
• Expertise in developing and executing digital and traditional marketing campaigns.
• Strategic thinker with a creative mindset and the ability to craft compelling brand narratives.
• Excellent communication, collaboration, and project management skills.
• Bachelors degree in Marketing, Business, or a related field.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in marketing tools and analytics platforms.

If you are a Marketing Director with a strong track record in brand management, consumer insights, P&L oversight, and marketing innovation, this role could be the perfect fit for you. Submit your resume to ariel.cabada@atlantisconsulting.ph or click the "Apply" link below.

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