Product Marketing Specialist

Responsibilities

• Work closely with Product Marketing Manager to define product positioning and messaging based on market requirements to drive adoption and retention
• Plan the launch of the product and manage its cross-functional execution
• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.) and product roadmap and track its status, ensuring that these are carried out efficiently
• Utilize various marketing channels (e.g. LinkedIn, social media, brochures, etc.) and formulate compelling messages to push the sales of the product
• Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information
• Monitor and analyze product performance and usage, and generate accurate reports and win / loss analysis based on consolidated data

Qualifications

• Candidate must possess at least a Bachelors/College degree
• With at least 1 year work experience in product marketing and product management
• Must have an ownership and take charge personality but also possess a strong teamwork ethic
• Must have a global perspective and be able to work in a cross-cultural environment
• Able to work under pressure in a fast-moving and high-growth environment
• Self-driven, high initiative, and results-oriented
• Excellent written and verbal communication and presentation skills
• Aggressive, analytical, and collaborative
• Good grasp on the industrys development and trends
• Must have a business/entrepreneurial mindset
• Customer-oriented

Hiring Condition: Successful completion of background checking will be required as a condition of hire.