About the job (AN04DM) Director of Marketing - Remote, LATAM
Director of Marketing U.S. Hispanic Market
Our client is expanding rapidly, helping U.S. businesses connect authentically and profitably with the Hispanic market. They are seeking a Director of Marketing to lead a high-performance team and build a multichannel lead generation engine that drives real business growth.
This is not a figurehead roleits a strategic and hands-on position for a marketing leader who can design strategy, execute impactful campaigns, and inspire a team to deliver consistent, measurable results. Youll own the entire marketing funnel, ensuring every channel is optimized and no lead is left behind.
Key Responsibilities:
- Lead and manage a team of marketers, creatives, and freelancers across multiple brands.
- Operate a multichannel marketing ecosystem including email, paid media, SEO, social media, video, webinars, events, and PR.
- Build, launch, and optimize campaigns that generate and nurture qualified leads at scale.
- Track and report on all marketing-generated leads, pipeline, and ROI with a strong focus on attribution and accountability.
- Partner closely with sales leadership to ensure alignment on messaging, targeting, and funnel performance.
- Elevate brand positioning through storytelling and thought leadership, establishing the company as a leading voice on the U.S. Hispanic market.
Requirements:
- 5+ years of experience leading marketing teams and programs in fast-growing companies.
- A systems thinker who can simultaneously manage people, processes, and performance.
- Proficiency with HubSpot (or similar), ad platforms, SEO tools, and marketing analytics dashboards.
- Deep cultural awareness of the Hispanic market and the ability to turn cultural insights into marketing results.
- Comfortable leading both strategically and tactically, you're ready to roll up your sleeves when needed.
If you're excited about leading a brand that's transforming how companies engage with the fastest-growing consumer segment in the U.S., this is your chance.