Marketing Consultant (Contract)

Our client is a specialty coffee company recognised globally for its modern concept stores, artisanal offerings, and innovative culinary approach. They are currently seeking a Marketing Consultant to develop and implement creative marketing strategies that strengthen brand positioning, enhance customer engagement, and drive business growth. This role will focus on both digital and on-ground marketing initiatives, ensuring cohesive brand communication across all channels while supporting the launch and expansion of new store openings.

Note: A marketing portfolio must be submitted with your application that displays your creativity, innovation, and attention to detail. (All images will be checked to ensure ownership)

Requirements:

• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or consultant role.
• Proven experience in developing and implementing successful marketing strategies for Food & Beverage brands, preferably in Bali.
• Ability to analyse data and generate insights for decision-making.
• Strong leadership, project management, and team collaboration skills.
• Flexibility to adapt to changing marketing trends and technologies.
• Extensive knowledge of social media platforms and digital marketing tools.
• Experience in online advertising, including but not limited to: Google Ads, Google Analytics, and TripAdvisor.
• Proven experience in writing press releases and online content (portfolio required)

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote products, services, and brand image.
• Analyze market trends, competitive landscape, and consumer insights to inform marketing decisions.
• Writing and coordinating press-releases, composing various online content for the company's website and social media accounts.
• Oversee the planning, execution, and monitoring of marketing campaigns across various channels (digital, print, events, etc.).
• Lead and manage a marketing team, providing guidance, training, and performance feedback.
• Collaborate with other departments (sales, product development, customer service, etc.) to ensure alignment of marketing efforts with business goals.
• Identifying, acquiring and maintaining new influencers and celebrities contacts in line with the brand.
• Work closely with external vendors, agencies, and partners to execute marketing strategies.
• Use data and analytics tools to track campaign performance and customer feedback.
• Develop and manage the marketing budget, ensuring cost-effective use of resources.
• Allocate funds for different campaigns, monitor expenses, and ensure budget adherence.
• Evaluate the ROI of marketing expenditures and adjust strategies as needed.