About the job Social Media & Brand Creative Manager
Our client, a leading artisan bakery in Indonesia, is seeking an experienced Social Media & Brand Creative manager.
This role will oversee key marketing functions, including social media strategy, brand campaigns, and graphic design. The ideal candidate will have a strong understanding of multi-channel marketing and a strong aesthetic sense to develop engaging and inspiring digital content.
The ideal candidate for the Social Media & Brand Creative Manager role brings an exceptional background in production and a well-established network of creative professionals. This includes visionary photographers, innovative film directors, and cutting-edge artists, enabling the development of high-impact and visually captivating content.
Note: A portfolio must be submitted with your application. (All images will be checked to ensure ownership)
Requirements:
- 5+ years of social media marketing (management and content creation) experience with corporate brands or agencies; knowledge of restaurant industry marketing a plus
- High level of proficiency with social media platforms including but not limited to Instagram, Facebook, TikTok, Google Analytics, Facebook Business Manager and other social planning and reporting tools.
- Proficiency in Adobe platforms, Canva, Photoshop
- Strong project management skills
- Excellent written and verbal communication skills
- Eye for detail and design aesthetics
- AI knowledgeable/friendly
- Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
- Strong problem-solving and troubleshooting skills
- Excellent communication and interpersonal skills
- Works well under pressure and has a flexible and positive attitude
- In-depth understanding of relevant and upcoming social media
Responsibilities:
- Strategize, plan, and execute engaging content across all social media platforms for brand growth.
- Monitor performance analytics, optimize campaigns, and provide actionable insights to improve reach and engagement.
- Stay up-to-date with the latest trends, tools, and platforms to maintain a competitive edge.
- Develop and curate high-quality, visually striking photography, videography, and written content.
- Collaborate with creative teams to produce campaigns that reflect the brand's identity and values.
- Oversee the production of short films, reels, and storytelling pieces to highlight products, services, and cultural initiatives.
- Build and nurture relationships with the creative community, including artists, influencers, and cultural organizations.
- Foster an authentic and engaged online community by responding to comments, messages, and inquiries promptly.
- Plan and execute community-driven initiatives, such as workshops, meetups, and social activations.
- Conceptualize, plan, and execute creative events and activations that align with brand objectives.
- Collaborate with partners and vendors to ensure seamless execution of events.
- Use events to amplify brand storytelling, drive foot traffic, and generate social media buzz.
- Regularly report on social media and event performance, analyzing metrics and identifying areas for improvement.
- Set and track KPIs for engagement, growth, and community satisfaction.
- Work closely with internal marketing, design, and operations teams to ensure cohesive messaging and campaigns.
- Leverage an extensive network to bring unique opportunities and partnerships to the brand.