Digital Marketing Manager

Our client is a beachfront boutique luxury resort located in Kuta, Bali, known for its vibrant energy, chic lifestyle, diverse dining destinations, and iconic sunsets. They are currently looking for a dynamic and creative Digital Marketing Manager to lead their online presence and drive brand engagement across digital platforms.

This role requires a strong candidate with expertise in online marketing, strategy, creativity, and data analysis to optimise digital marketing efforts, drive customer engagement, and enhance brand awareness.

Note: Applicants must submit a digital portfolio with their application that showcases successful outcomes from personal digital marketing reports. All submitted data will be verified to ensure authenticity and ownership.

Requirements:

• Minimum of 3 years of experience in digital marketing and campaign management.
• Strong knowledge of SEO, SEM, Google Analytics, and Social Media Platforms.
• Proven experience in email marketing, lead generation, and content marketing.
• Proficiency in digital advertising tools such as Google Ads and Facebook Ads Manager.
• Excellent communication and leadership skills.
• Strong knowledge of project management.
• Strong analytical mindset and ability to interpret data to optimize performance.

Responsibilities:

a. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies across all digital channels such as SEO, SEM, email, social media, and display advertising.
• Identify and evaluate emerging digital trends, and ensure the brand is at the forefront of industry developments.

b. Campaign Management

• Plan, execute, and monitor marketing campaigns from start to finish, and responsible for the budget management, content creation, and performance analysis.
• Optimize campaigns based on data-driven insights and ROI metrics.
• Collaborate with the creative and content teams to ensure campaigns are aligned with the brands objectives.

c. SEO/SEM Web Analytics

• Oversee SEO efforts to increase website traffic and search engine rankings.
• Manage SEM strategies and paid advertising (Google Ads, social media ads) to drive conversions.
• Track and report on key metrics using analytics tools (e.g., Google Analytics) and make recommendations for improvement.

d. Social Media Management

• Develop social media strategies and campaigns to increase brand visibility and engagement.
• Manage day-to-day activities on social media platforms, including creating content, responding to inquiries, and engaging with followers.