Head of Marketing

Our client is a renowned Indonesian alcoholic beverage manufacturing company based in Bali, seeking a dynamic and commercially driven Head of Marketing to lead brand strategy, drive market growth, strengthen brand positioning, and oversee all marketing initiatives across both on-trade and off-trade channels.

Requirements:

• Minimum 5 years of experience in a senior marketing role, ideally as Marketing Manager, Senior Brand Manager, or Head of Marketing & Brand
  
• Previous experience within alcoholic beverages, FMCG, hospitality, lifestyle, food & beverage, or consumer brands is highly preferred
  
• Strong understanding of brand building, trade marketing, digital marketing, and consumer engagement strategies
  
• Proven experience managing both on-trade and off-trade channels
  
• Demonstrated success in developing and executing integrated marketing campaigns that drive business growth
  
• Strong commercial mindset with the ability to analyse data, identify opportunities, and translate insights into action
  
• Experience managing agencies, partnerships, budgets, and cross-functional teams
  
• Excellent leadership, communication, and stakeholder management skills
• Ability to analyse market trends while creatively developing brand stories
• Open to both expat and local candidates

Key Responsibilities:

• Develop and execute the overall marketing strategy to strengthen brand awareness, positioning, and commercial performance
• Lead all brand, digital, trade, and promotional marketing activities across on-trade and off-trade channels
  
• Manage product launches, campaigns, events, partnerships, and activations to drive sales and customer engagement
  
• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities
  
• Work closely with the sales and operations teams to ensure marketing initiatives support business objectives
  
• Manage the annual marketing budget and ensure effective allocation of resources and ROI
  
• Lead, mentor, and develop the marketing team while maintaining strong collaboration with external agencies and partners
  
• Prepare regular reports on campaign performance, brand metrics, and marketing effectiveness