Performance Marketing Lead (Hybrid)

Key Responsibilities

• Lead BayanTech's digital-marketing operation end-to-end: strategy, execution, optimisation, and reporting.
• Collaborate with & mentor a cross-functional digital team; own hiring, workflows, training, and performance reviews.
• Plan, co-execute, and co-optimise PPC, paid social, programmatic, and PMAX campaigns.
• Develop always-on demand-generation funnels for B2B buyers (Google Ads, LinkedIn, Meta, Bing).
• Oversee CRO, SEO quick wins, landing-page A/B testing, and marketing automation triggers.
• Build data pipelines & dashboards (GA4, Looker Studio) and present monthly ROI insights to leadership.
• Act as account manager to handle all brands requirements, deal with change requests, and provide support to Sales, BD, and Marketing teams.
• Align closely with sales ops to refine SQL criteria, lead scoring, and CRM workflows (Zoho / HubSpot).

Must-Have Skills

• 7+ yrs B2B digital-marketing leadership with proven SQL/ROI growth.
• Mastery of Google Ads, LinkedIn Campaign Manager, Meta Ads, remarketing, and GA4.
• Team-management experience (hiring, coaching, vendor oversight).
• Strong budgeting, forecasting, and data-storytelling abilities.
• Solid grasp of SEO/CRO fundamentals & MarTech integrations.
• Fluent English & Arabic.

Nice to Have

Localization, SaaS, or tech-services background.

Experience with AI-driven ad tech & attribution models.