Senior Marketing Specialist

The Marketing Specialist will be responsible for supporting and executing the company's marketing initiatives across multiple channels, with a strong focus on digital presence, content creation, event coordination, and communication. The role requires a motivated and organized individual with a solid understanding of marketing principles and a proven ability to manage projects, drive engagement, and maintain brand consistency. This position will contribute significantly to the visibility, positioning, and communication effectiveness of the company, both internally and externally.

Responsibilities

1. Social Media Management

Content Creation: Ability to develop engaging and relevant content tailored to various social media platforms.

Analytics and Reporting: Proficiency in using social media analytics tools to track performance, interpret data, and optimize strategies.

Community Engagement: Skills in building and nurturing online communities, responding to comments, and managing customer interactions.

2. Website Management

· Content Management Systems (CMS): Experience with CMS platforms like WordPress, Joomla, or Drupal for updating and maintaining website content.

· SEO Optimization: Knowledge of SEO best practices to improve website visibility and search engine rankings.

· User Experience (UX) Design: Understanding of UX principles to ensure a user-friendly and engaging website experience.

3. Collateral Building

· Copywriting: Strong writing skills for creating compelling marketing materials such as brochures, flyers, and newsletters.

· Brand Consistency: Ability to maintain brand voice and visual identity across all marketing collateral.

· Project Management: Organizational skills to manage multiple projects and meet deadlines.

4. Graphic Design

· Design Software Proficiency: Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

· Visual Communication: Ability to create visually appealing designs that effectively communicate marketing messages.

· Creativity and Innovation: Strong creative skills to develop unique and impactful marketing materials.

Qualifications

• Bachelors degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in a marketing role, preferably within the IT industry.
• Strong command of social media and content planning tools.
• Adequate design skills (67/10), with experience in visual creation tools.
• Fluency in English with excellent written and verbal communication skills.
• Experience in website management, CRM tools, and email handling.
• Detail-oriented, highly organized, and capable of multitasking.
• Proficiency in Microsoft Office, especially PowerPoint.

• Key Competencies
• Content creation and communication
• Time management and prioritization
• Event coordination and vendor management
• Analytical mindset and reporting
• Positive attitude and eagerness to learn
• Collaborative, professional, and focused