Loyalty Marketing Specialist

The Role:

We are seeking a creative, commercially minded Loyalty Marketing Specialist to own and evolve the Best & Less Friends Club program and deliver high‑impact CRM campaigns that drive customer engagement, loyalty, and revenue.

This is a hands‑on role ideal for someone who thrives at the intersection of content, campaigns, data, and customer experience, and enjoys turning insights into action across multiple channels.

About You:

You are a customer‑first marketer with strong CRM experience who enjoys building meaningful connections with customers through well‑executed loyalty programs and personalised communications.

You are comfortable owning end‑to‑end campaign delivery — from planning and briefing through to execution, optimisation and reporting — and you naturally collaborate across Marketing, Ecommerce, Retail Operations and external partners to deliver results.

You take pride in detail, love working in a fast‑paced retail environment, and bring energy, creativity and structure to everything you do.

Your Day Will Consist Of:

• Owning and operationally executing the Friends Club loyalty program, including planning category, thematic and promotional campaigns that drive acquisition, engagement and revenue.
• Developing and briefing engaging content to promote Friends Club across all touchpoints including POS, website, app, EDM, SMS, and paid and organic social.
• Driving continual improvement of in‑store collateral and POS assets, working closely with Retail Ops, VM and Store teams to support member acquisition and engagement.
• Ideating, briefing and managing Friends Club activations such as competitions, campaigns, events and partnerships to increase loyalty, frequency and customer lifetime value.
• Planning and executing CRM campaigns across email, SMS and other digital channels, including building campaigns and automations within Emarsys.
• Creating and managing the digital photoshoot document, balancing buyer, merchandising and CRM insights to ensure content supports campaign objectives and customer segments.
• Writing compelling customer‑facing copy including EDM subject lines, body copy, landing page content, web channel messaging and partnership content.
• Partnering closely with the Ecommerce team to ensure on‑site content supports the customer journey from CRM‑driven traffic.
• Monitoring, analysing and reporting on campaign performance, providing insights and recommendations to optimise future activity.
• Acting as the voice of the customer, sharing insights across the business through trade meetings, reviews and regular reporting.
• Identifying opportunities to improve CRM processes, templates and ways of working to increase efficiency and effectiveness.

As Our Loyalty Marketing Specialist, You Will Have:

• 2–3 years experience in CRM, marketing or digital marketing, with hands‑on email marketing experience.
• Proven experience working with customer loyalty programs, CRM campaigns and integrated brand communications.
• Strong working knowledge of CRM and marketing automation platforms (Emarsys preferred).
• Excellent copywriting skills with the ability to adapt tone across channels and audiences.
• Experience managing stakeholders, agencies and external partners.
• A strong analytical mindset with the ability to interpret data and turn insights into action.
• Exposure to retail or fashion environments, with an understanding of customer behaviour and trends.
• A proactive, organised and solutions‑focused approach, with strong attention to detail.

Job Requirements:

• Bachelors degree in Marketing, Digital or a related discipline
• 2–3 years experience in CRM, Marketing or Digital Marketing
• 1–2 years hands‑on Email Marketing experience
• Experience executing CRM and loyalty campaigns
• Experience building campaigns in a CRM platform (Emarsys preferred)
• Strong copywriting and stakeholder management skills
• Campaign reporting and performance analysis experience

Desirable

• Experience in retail or fashion environments
• Knowledge of digital marketing tools and strategies
• Experience with campaign optimisation, personalisation and A/B testing

Why Work for Us?

• A supportive, collaborative team environment — we work hard and have fun doing it
• The opportunity to work with an iconic Australian value‑focused retail brand
• Generous staff discounts
• Access to Sonder Employee Assistance Program
• Career growth opportunities in a dynamic and fast‑moving environment
• Our TEAM&I values are at the heart of everything we do. 

At Best&Less, we are all about making it easy for Australian families to look and feel their best at great value prices. We are proud of our products and prices, but we know that our magic is in our people and our culture. We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm.