Customer & Marketing Insights Analyst

The Role 

Reporting to the Data Marketing Manager, you'll work with large and varied datasets to uncover trends, optimise campaigns and improve the customer experience. You'll play a key role in helping the wider Marketing team and Senior Leadership Team make informed, data-led decisions.

What You'll Be Doing

• Analysing large datasets to identify trends, patterns and correlations using statistical techniques
• Translating complex data into clear, actionable insights and recommendations for Marketing and SLT
• Gathering data from multiple sources including CRM systems, sales databases and marketing platforms
• Supporting data integrity by cleaning, validating and pre-processing data
• Assisting in defining business logic to improve data quality and reliability
• Identifying opportunities to improve tools, processes and ways of working
• Staying up to date with industry trends, AI developments and best practices in data analysis and visualisation
• Contributing to ad hoc projects focused on understanding customers, improving engagement and driving sales

What You'll Bring 

Essential

• 1–3 years' experience in data analysis, ideally within marketing or customer data (retail experience highly regarded)
• Strong analytical capability with the ability to draw meaningful insights from data
• A naturally curious mindset with a passion for exploring customer behaviour and uncovering opportunities
• Experience working with large datasets beyond the limitations of Excel
• Strong problem-solving skills
• Excellent communication skills – able to present insights clearly, verbally, in writing and visually, for both technical and non-technical audiences
• Strong interpersonal skills to collaborate across departments
• High attention to detail with the ability to manage multiple projects simultaneously

Desirable

• Experience with data visualisation tools such as Power BI, Tableau, Data Studio or Business Objects
• Exposure to marketing automation platforms

Why Work for Us?

• A supportive, collaborative team environment — we work hard and have fun doing it
• The opportunity to work with an iconic Australian value‑focused retail brand
• Generous staff discounts
• Access to Sonder Employee Assistance Program
• Career growth opportunities in a dynamic and data‑driven environment
• Our TEAM&I values are at the heart of everything we do.

At Best & Less, we are all about making it easy for Australian families to look and feel their best at great value prices. We are proud of our products and prices, but we know that our magic is in our people and our culture. We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm.