Analytics Specialist (Marketing)
Job Description:
Position Title: Analytics Specialist (CRM and Loyalty)
Location: Cape Town Northern Suburbs
Introduction: Unlock the potential of data and drive impactful decisions. Our client, a leader in the retail lifestyle industry, is seeking a dynamic Data Scientist/Analytics Specialist to join their team. If you're passionate about uncovering insights and making a tangible impact, this opportunity is for you.
Duties and Responsibilities:
Analyse Customer Behaviour: Uncover patterns and propose journeys to boost profitability and business strategy
Develop Analytical Strategies: Enhance decision-making across the customer lifecycle
Data Mining: Extract and analyse internal and external data for trends and insights
Solve Complex Problems: Provide analytical solutions to business challenges
Data Preparation: Prepare data for internal projects and outsourced solutions
Communicate Results: Effectively present findings to various stakeholders
Document Processes: Maintain high documentation standards for analytical processes
Qualifications and Skills Requirements:
Degree in Statistics, Mathematics, Operations Research, or related field (Honours/Masters preferred).
Experience with SQL, SAS, R, Python, and other analytical tools.
Statistical analysis, data visualisation, big data management, data mining, insights analytics