CRM Specialist

Job Summary:

We are seeking a data-driven and collaborative CRM Marketing Manager/Specialist to lead our customer engagement strategy through email marketing, push notifications, and lifecycle automation. This role will work cross-functionally with the Tech team to ensure seamless integration, data accuracy, and campaign execution across platforms. Fluency in both Chinese and English is required.

Key Responsibilities:

• Own and execute multi-channel CRM strategies across email, push, in-app messaging, and SMS.
• Design and manage lifecycle flows (onboarding, reactivation, churn prevention) in close coordination with the Tech team.
• Develop, test, and optimize the onboarding flow to ensure a smooth and effective user activation journey.
• Collaborate with developers, product managers, and data engineers to:
  • Implement and maintain customer data pipelines and event tracking.
  • Ensure marketing tools are correctly integrated (e.g., Braze, MoEngage, Segment, Firebase, Appsflyer, GA4, Sendinblue, and in-house sending system).
  • Automate event-based and behavior-triggered campaigns.
• Work closely with the Content team to ensure high-quality messaging that complies with best practices and avoids spam filters.
• Create and manage dynamic segmentation and personalized messaging using customer and event data.
• A/B test messaging, delivery times, and creative formats to optimize performance.
• Ensure full compliance with GDPR, CAN-SPAM, and other data regulations.
• Monitor CRM campaign KPIs and generate performance reports with actionable insights.

Requirement:

• Bachelors degree in Marketing, Computer Science, Business, or a related field.
• 3+ years experience in CRM, email marketing, or lifecycle marketing.
• Proven ability to work with Tech teams on campaign automation, customer data, and platform integrations.
• Proficient in tools such as Braze, MoEngage, Iterable, Klaviyo, Salesforce Marketing Cloud, Segment, Firebase, Appsflyer, GA4, Sendinblue, in-house systems, or HubSpot.
• Familiarity with HTML/CSS for email, and basic knowledge of APIs and webhooks is a plus.
• Analytical mindset with strong skills in data interpretation and decision-making.
• Excellent communication, collaboration, and project management skills.
• Fluent in both Chinese and English (spoken and written).
• Position can be remote