Marketing Lead, Vice President

Background

Our client is a leading Korean fintech company specializing in AI-driven financial technology, having secured cumulative investment of over 100 billion KRW from globally recognized institutional investors. With a flagship B2B SaaS solution already deployed across major domestic financial institutions, the company is aggressively expanding into Southeast Asia and Australia, positioning itself as a next-generation lending technology platform across Asia's rapidly digitizing financial markets. To support this growth trajectory, the company is seeking a Marketing Lead to elevate its marketing function and drive global brand expansion.

Key Responsibilities

• Develop and execute integrated marketing strategies across both B2C and B2B business lines, spanning brand awareness, demand generation, and customer retention
• Conduct competitive intelligence and market research to identify opportunities and inform strategic decisions
• Develop sales collateral including pitch decks, product sheets, ROI calculators, and battle cards tailored to complex enterprise sales cycles
• Build co-marketing partnerships with technology partners, financial institutions, and industry associations
• Execute multi-channel campaigns across LinkedIn, SEO/SEM, email marketing, webinars, and industry events
• Leverage marketing automation tools for efficient lead management and cross-functional collaboration with sales teams
• Track and optimize marketing performance metrics using data analytics tools to maximize ROI
• Design and optimize customer journeys across all touchpoints for both B2C and B2B audiences
• Plan and execute flagship events including user conferences, executive roundtables, webinars, and industry conference participation
• Manage corporate communications to strengthen brand presence across target markets
• Partner closely with Sales, Product, Engineering, and Executive teams to ensure marketing alignment with business objectives
• Manage relationships with external agencies (creative, digital, event) to maximize budget efficiency
• Mentor and develop marketing team members, fostering a data-driven decision-making culture
• Plan and optimize marketing budget allocation across channels and programs
• Adapt marketing strategies, messaging, and content for international markets and support new market entry through localized campaign development

Key Qualifications

• 10+ years of progressive marketing experience, with a minimum of 5+ years in B2B SaaS, enterprise software, AI solutions, or fintech marketing preferred
• Proven track record in B2B demand generation and pipeline acceleration with measurable impact on revenue growth
• Deep expertise in multi-channel campaign management including digital marketing, content marketing, ABM, and event marketing
• Demonstrated success in marketing to enterprise customers with complex, consultative sales cycles
• Experience marketing technical/AI products to both technical audiences (data scientists, risk managers) and business audiences (C-level executives, decision-makers) preferred
• Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make evidence-based decisions
• Ability to balance high-level strategic planning with hands-on tactical execution
• Proven ability to optimize marketing spend, track funnel metrics, and demonstrate clear marketing contribution to revenue
• Expert proficiency in marketing automation platforms, CRM systems, analytics and data visualization tools, and digital advertising platforms
• Outstanding written and verbal communication skills in both Korean and English preferred
• Strong talent for crafting compelling narratives for both technical and business audiences